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This business, at its heart, is about making deals for ad inventory on a per action basis. A great affiliate network makes it easy for merchants and affilaites to find each other and communicate with one another to build these relationships.
Merchants tend to get the VIP because they're paying the monthly hard costs, and that's just the way of the world. In my experience most affiliate support teams will get bogged down with newbies who forgot their username/password or some such nonsense.
Get rid of hucksters selling out of the box affiliate sites to John Q. Idaho as work-at-home & get rich quick schemes and watch the affilaite support improve by leaps and bounds.
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