Well the CJ
news just keeps on coming. Have not been able to find out anything accept what’s in the PR
. Not sure how this will affect us or how we can utilize it yet.
Did anyone else know about this? Was it posted somewhere else and I missed it somehow? Or was I the 1st to discover this?
Commission Junction Adds Search to its Suite of Online Marketing Solutions
Search Integrates Expertise of Extensive Publisher Network Into Centralized Solution
SANTA BARBARA, Calif. – October 13, 2003 – The industry for search engine marketing is growing more complex every day as it moves towards a forecasted growth from $1.6 billion in 2003 to $4.3 billion in 2008 (Jupiter Research, August 2003). In a move to help guide advertisers through the complexity, Commission Junction, which has been providing online marketing solutions since 1998, today launched CJ
Search™, a customized solution that lets advertisers manage all of their search efforts through a single service, and also tap into the deep search expertise of Commission Junction's extensive publisher network. CJ
Search includes paid search, paid inclusion and organic search and is designed to complement Commission Junction's other pay-for-performance marketing solutions in email and affiliate marketing.
"The publishers in our affiliate network were doing search engine marketing long before it became the thing to do. They just called it smart marketing, and went about developing some serious expertise in it," said Jeff Pullen, president and CEO of Commission Junction. "With CJ
Search, advertisers have a one-stop-shop to manage their independent search efforts, and they also have the choice of extending the reach of their efforts by working with our publishers. We sit in the middle as an independent third party to guarantee a mutually beneficial relationship."
Read the rest here, then come back and share your thoughts.
Linda Buquet :: 714.754.1280 :: AM Consultant :: Catalyst eMarketing.com
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