[Haiko de Poel, Jr.]

And the Winers Are ....

Innovative Affiliate of the Year

• Wow Things, Inc

Innovative Merchant of the Year

• Lane Bryant

Best New Affiliate

• KnoxGolf

Best New Merchant

• Apple iTunes

Merchant's Choice Award

• FatWallet.com

Affiliate's Choice Award

• PersonalizationMall.com

International Merchant of the Year

• American Express (TIE)
• Avon (TIE)

Best Performance-Based Search Strategy

• 1-800-PetMeds

Best Online Merchandising Campaign

• Dell Home Systems

Best Integrated Online-Offline Marketing

• CouponCabin, Inc.

Best Overall Online Distribution Strategy

• Chase

Performance Marketing's Most Vocal Advocate

• Mike Hyland, EcomCity.com

Congratulations to all the winners, it was a wonderful night!