[Haiko de Poel, Jr.]

INTERNET MARKETING SPECIALIST
M-F 8:00 am - 5:00 pm

Purpose:
The Internet Marketing Specialist will be responsible for the development, implementation and tracking of the company's online marketing strategies.

Network:
Linkshare

Reporting Relationship:
Reports to the Chief Marketing Officer

Primary Responsibilities (not limited to):

• Email Marketing
• Develop monthly email communication plans including revenue and performance projections
• Oversee optimization of campaigns to maximize email deliverability, open rates, and drive sales
• Create fully trackable email links
• Work with design and merchandising teams to determine optimal consumer offers and creative treatment for all email and on-site promotions
• Manage relationship with external email provider
• Ensure that all email campaigns are developed and deployed on time, with the appropriate approvals and with the highest quality and superior customer experience
• Develop and implement continuous testing of creative layout and offer variations
• Plan and manage email segmentation strategy and contact plans to increase customer retention and frequency
• Manage email list hygiene
• Prepare weekly updates to senior management on email program progress
• Identify new opportunities to grow email database with qualified email addresses
• Continue to increase efficiency on email spend & productivity on email development process
  
  Affiliate Marketing
• Recruit new affiliate partners and enhance relationships with existing affiliates
• Manage day-to-day relationship with affiliate network partner and recommend and implement program improvements
• Weekly contact with the affiliates to provide feedback on performance and to present well thought-out plans to increase revenue to the affiliates
• Develop strategies for monitoring existing affiliate compliance with program terms and conditions, as well as monitoring general brand positioning by affiliates
• Coordinate the development of marketing and promotional materials with our graphics production team (banners, landing pages, emails, site content, etc)
• Produce weekly and monthly performance analysis using internal data. Analyze reports, submit conclusions based on data
• Validate and provide accounting with monthly invoices
• Attend affiliate conferences
  
  Additional Marketing Responsibilities
• Develop new online relationships focusing on niche sites associated with wedding and baby
• Assist in the coordination and implementation of vendor promotions
• Track, measure, and analyze campaigns, site traffic patterns and online buying behavior to improve marketing performance and optimization
• Work with CMO to ensure budget, revenue and ROS targets are met

Qualifications:
Education: BS/BA degree required

Job Skills:
The ideal candidate must be able to work in a fast-paced environment with the ability to handle multiple tasks simultaneously with accuracy, adapt to frequent changes and posses the following skills:

• 1 - 2 years experience in internet marketing required
• Excellent communication (both written and verbal), problem-solving, delegation, follow-up, and analytical skills
• Self-starting with strong customer focus and eager to tackle challenging projects and assignments
• Ability to plan and execute marketing strategies is essential
• Knowledgeable of permission-based email marketing best practices, CAN-SPAM guidelines, and affiliate marketing
• Ability to manage and work with external partners
• Ability to Multi-task
• Basic HTML programming skills
• Must be able to meet project deadlines
• Knowledge of web site analytical tools
• Must be energetic, detail-oriented, and team-oriented

Computer Skills:
Thorough working knowledge of Microsoft Office software, especially Word, Excel and Outlook

Salary Requirements MUST accompany all applications/resumes.

EOE - Please refer to the job description for more information about this position.






Please send your resume and salary requirements along with the title of the position in which you are interested, to hr/at/finestationery.com. We will contact you with any questions or to discuss your resume.

[jmarketing]

Is this a work from home position? Where is the business located?