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#1
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Affiliate Marketing Consultant
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Hi team,
I have a question that i'm almost sure I know the answer to but wanted to poll our ABW family to make sure. As you know, we are running the DeluxeForBusiness program and are about to launch another 3 - 5 brands under the Deluxe family ... On the DeluxeForBusiness program, I have been asking for increased commissions and more bonuses for our affiliates. My request has been approved however I have a choice, do we raise the commision amount, offer a flat bonus per sale or do both? What are your thoughts? Feel free to vote and post your thoughts ...
__________________
Andy Rodriguez Consulting, Affiliate Program Management and Consulting Services, Since 2001 www.andyrodriguez.com | E: doc@andyrodriguez.com | P: (888) 931-ANDY (2639) | Skype: affiliatedoctor | AIM & MSN: AffiliateDoctor | Subscribe To Our ABW Forum Posts | Follow me on Twitter | Join Our Affiliate Programs Last edited by Andy Rodriguez; August 10th, 2010 at 10:38 AM. Reason: typo |
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#2
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ABW Ambassador
Join Date: January 18th, 2005
Location: England
Posts: 4,331
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There doesn't seem to be much point doing both, as you may as well just increase the commission instead of adding a bonus. If you are going to give a bonus, why not just increase the commission instead?
Increased commission makes more sense. |
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#3
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Affiliate Marketing Consultant
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That is a good point, however, we do have some smaller items that are very popular and the "flat bonus per sale" think min $10.00 for example can really add up ...
__________________
Andy Rodriguez Consulting, Affiliate Program Management and Consulting Services, Since 2001 www.andyrodriguez.com | E: doc@andyrodriguez.com | P: (888) 931-ANDY (2639) | Skype: affiliatedoctor | AIM & MSN: AffiliateDoctor | Subscribe To Our ABW Forum Posts | Follow me on Twitter | Join Our Affiliate Programs |
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#4
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Affiliate Manager
Join Date: February 12th, 2009
Location: Sandy, UT
Posts: 7
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Andy
I recommend both. I have found that the commission increase appeals to all especially small publishers. But the bonus is nice to have to reward for meeting the sales minimum. Travis |
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#5
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What's the word?
Join Date: January 13th, 2006
Posts: 8,299
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Quote:
and as a member of the "ABW Family" I'd like to share the reasons for my choices. I looked up "Deluxe for Business" because I was not familiar with your program. I was impressed with this statement: Quote:
I voted for a higher commission and I voted for a flat bonus per sale because I think that either could motivate affiliates. A flat bonus is certainly appreciated on a relatively small sale of relatively inexpensive items and as you point out the flat rate bonuses can add up. When looking for prospective affiliate programs to join I always look at the base commission and try to figure if it represents a "fair commission." If I believe that "Base/Starting Commission X" is fair I will promote it. "Fair X Base" multiplied by a higher percentage is great but "Fair X Base" plus a flat rate bonus motivates as well. If the "Base/Starting Commission X" is less than the norm for that type of product[s] then a promise to triple the commission in the future would make me skeptical. If the starting commission is a fair one for that industry and the available products then an affiliate most likely would be happy with either type and of course if both rewards were given an affiliate would be thrilled. |
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#6
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Affiliate Marketing Consultant
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Quote:
Deluxe was founded in 1915 and now, more than 90 years later, Deluxe is a $1.34 billion company with locations in the United States, Canada and Ireland. Deluxe is the growth engine for small businesses and financial institutions as well as one of the top check producers in North America. Thanks for your input buddy ...
__________________
Andy Rodriguez Consulting, Affiliate Program Management and Consulting Services, Since 2001 www.andyrodriguez.com | E: doc@andyrodriguez.com | P: (888) 931-ANDY (2639) | Skype: affiliatedoctor | AIM & MSN: AffiliateDoctor | Subscribe To Our ABW Forum Posts | Follow me on Twitter | Join Our Affiliate Programs |
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#7
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Affiliate Marketing Consultant
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Quote:
Thanks for your insight ... check out the LogoMojo program, another Deluxe comapny ... look at the stats : -)
__________________
Andy Rodriguez Consulting, Affiliate Program Management and Consulting Services, Since 2001 www.andyrodriguez.com | E: doc@andyrodriguez.com | P: (888) 931-ANDY (2639) | Skype: affiliatedoctor | AIM & MSN: AffiliateDoctor | Subscribe To Our ABW Forum Posts | Follow me on Twitter | Join Our Affiliate Programs |
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#8
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What's the word?
Join Date: January 13th, 2006
Posts: 8,299
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Quote:
] Publishers" and if I meet a sales minimum in order to get the flat rate bonus, I am very happy with a flat rate bonus. Even a flat rate bonus of $5 upon a "previously agreed [i.e. the predetermined qualification set out by the AM or OPM] upon sales amount" can mean a lot to an affiliate especially if the flat rate bonuses accumulate.
Last edited by Rhia7; August 10th, 2010 at 12:51 PM. |
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#9
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Affiliate Marketing Consultant
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Quote:
__________________
Andy Rodriguez Consulting, Affiliate Program Management and Consulting Services, Since 2001 www.andyrodriguez.com | E: doc@andyrodriguez.com | P: (888) 931-ANDY (2639) | Skype: affiliatedoctor | AIM & MSN: AffiliateDoctor | Subscribe To Our ABW Forum Posts | Follow me on Twitter | Join Our Affiliate Programs |
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#10
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Affiliate Marketing Consultant
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any more votes or comments?
__________________
Andy Rodriguez Consulting, Affiliate Program Management and Consulting Services, Since 2001 www.andyrodriguez.com | E: doc@andyrodriguez.com | P: (888) 931-ANDY (2639) | Skype: affiliatedoctor | AIM & MSN: AffiliateDoctor | Subscribe To Our ABW Forum Posts | Follow me on Twitter | Join Our Affiliate Programs |
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#11
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ABW Ambassador
Join Date: January 18th, 2005
Location: Canada
Posts: 573
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Perhaps you shouldn't have made it a public poll?
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#12
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Affiliate Marketing Consultant
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Hmm, I didnt see anything wrong with that but the poll has been made private, identities shall not be revealed ..
__________________
Andy Rodriguez Consulting, Affiliate Program Management and Consulting Services, Since 2001 www.andyrodriguez.com | E: doc@andyrodriguez.com | P: (888) 931-ANDY (2639) | Skype: affiliatedoctor | AIM & MSN: AffiliateDoctor | Subscribe To Our ABW Forum Posts | Follow me on Twitter | Join Our Affiliate Programs |
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