[arthur_drag]

Pay per click(PPC) IS type of paid advertising which gives us instant traffic, it is very help full for the new landed business. PPC easily gives leads generations.

SEO is long term free advertising, and give attractive results, but it need little patience...

[arthur_drag]

according to my experience, PPC is just for instant traffic creation, leads and conversion,,, and it is up-to the time your ad exists... while SEO is give us long term results,,,,, you will need some patience because it took a bit long, but it bring us good results.. be sure that you are using smart ways and implementing in right way,, it need daily monitoring..

[RamanMaan]

SEO and PPC both are used to get traffic to website. PPC require more concentration and experience.

[Yulia from DNP]

Depends on the niche really, keywords competition etc etc.
Both are great, but i would suggest that you check for yourself, as its a bit hard to judge without knowing which niche we are talking about)

[Nabz]

I started AM with PPC when direct linking was no problem, but soon moved to SEO. Do PPC now and then, but mainly its SEO. Honestly I find it easier to get natural ranking on Google then PPC. The rate is too high and they won't even show the ad on non-competitive keywords.

[Yulia from DNP]

You know, if you think about it from a costumer point of view, and leave whats harder, what last longer , etc etc, then everyone know that the top searches are payed , SO, to win the full trust of a costumer, both (as in together) payed result and a top serp's one together are always have the best effect.

[bosschat]

It has been said in various ways previously. It depends on what you want to achieve.

When building an authority site SEO is the way to go. It takes time and effort at the begining with the rewards coming later in the form of constant, targeted, high value, FREE traffic. It's essential if you are building a long term business as opposed to a get in grab a profit and run model.

[theodorus13]

Originally Posted by bosschat

When building an authority site SEO is the way to go. It takes time and effort at the begining with the rewards coming later in the form of constant, targeted, high value, FREE traffic. It's essential if you are building a long term business as opposed to a get in grab a profit and run model.

That makes sense..but what about the cases when google changes the algorithms ? I'm no expert, but I heard people pissed of by this..because all their hard work need to be done again..

[Yulia from DNP]

In the end Googles algorithm made to let costumers all over the world find the most high quality results as possible, (lets pray its so :- ) )
So by making sure that every step of your online marketing is done right,you are avoiding being the one who will lose their position in serps , of course its not a guaranty but at the same time ,you can gain a better place when the algo changes, who said that the only way is down?)

[theodorus13]

I understand, good point, you can as well go up!

[jc101]

As someone whos been in this industry for a long time, and have tried PPC and SEO, PPC may be faster, but it's more expensive, and you can lose a lot of money if you are new and don't have SEO or keyword experience,

and I sure do not like having sponsored results/or top paid search listings (I do not and never do click on sponsored links as it is). I have done better with SEO creation, and creating content that internet users enjoy more. Perhaps it's the creative learning process, the information we provide that does well in search results, but I for sure would rather have the SEO as well as other methods we use.

[simcat]

I've always preferred SEO over PPC. Not that SEO doesn't take time or money.

But at least you could 'coast' a little once your had good SEO.

In the long run, though, I think everything's moving to " no pay, no play". In other words, advertising.

[Chuck Hamrick]

To me PPC is short term while you build your SEO but you have to have a cash flow to finance PPC. Expect it to take 90 days to get your bid costs paid back by affiliate commissions. That is if you know what you are doing and don't send PPC traffic to pages that don't convert. Or spend them on general terms that send traffic that is not interested in buying.

[stevenheron]

PPC can be a risky game if you haven't studied your niche, keywords and conversions correctly. I agree with what others have said here that they can both co-exist, but ultimately SEO will be more cost-efficient.

I'd be interested in seeing an updated study on click-through rates and conversions with PPC ads vs organic results given Google's recent blurring between the two. It was not long ago that ads were easily identified, however ever since the top 3 PPC results have been displayed above the organic results in the way they have, with the whiter background color, similar title tags, etc, everyone I've spoken to not into IM has thought that those results were organic.

Would be interesting to see if this has in fact lead to increased trust in PPC results via deception on Google's part?