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[Amy Ely]

Officially announced at today's buy.at Speakeasy in the UK and fresh off the newswire:

Leading affiliate network buy.at has partnered with Coull, specialists in online interactive video advertisements, to introduce the first fully-integrated video technology for the affiliate marketing industry. This tool allows affiliates to transform any existing video into an interactive ad by simply adding affiliate links to the content. Publishers working on the buy.at platform can upload their own videos or use third party files, including content from YouTube.

Using the simple interface they can ‘tag’ featured products with purchase links and embed the file on their site within minutes. Coull’s innovative technology tracks all activity from click to sale; ensuring affiliates receive the correct commission payments. In addition, no maintenance is required as Coull hosts and streams the video on behalf of the affiliates.

Jason Brockman, Director of Big Idea Media comments: “I think Coull offers publishers the ultimate video service, providing maximum exposure for monetisation. This tool certainly bridges the gap whilst web visitors 'learn' they are able to click through the video.”

How it Works
• Affiliates either upload their own video file or enter the YouTube video URL
• Select a “base link” that displays a chosen product when a viewer clicks anywhere in the video
• Add new product links – as many as you like! – throughout the video
• Edit the product name labels that appear during the video, as well as their placement on the screen

Example: Freestyle Skateboarding Video
The images below demonstrate how a YouTube video is transformed into an interactive video advertisement.



Advertiser Benefits
• Engage viewers and improve sales performance
• Use video to demonstrate product features and entice customers to interact with your ad
• Repurpose video ads from your offline TV campaigns

Affiliate Benefits
• High converting, interactive content for your site
• No maintenance required – Coull hosts and streams the video for you
• Leverage the SEO benefits provided by online video

Looking for a live example?
Click here to see the demo video