Welcome, guest! Login
Close

Login to Your Account


  |  » Forgot your password?
Join

Acceptable Reversal Rates

 
Tools Search
  #1  
Old
Member
Join Date: July 25th, 2011
Location: Reversalville
Posts: 57
Acceptable Reversal Rates

Obviously reversals are a part of the industry and come with the territory...

However, I am interested in what you think is the "acceptable" reversal rate from your merchants.

Do you go by the percentage of the amount of sales?
EX: 3 reversed sales out of 10 sales is ok (30%).

What formula do you use to decide that you cannot work with a merchant any longer due to too many reversals and drop them, replace links, etc...
  #2  
Old
Join Date: January 22nd, 2007
Location: West Covina, CA
Posts: 6,624
Send a message via Yahoo to Phil Kaufman aka AffiliateHound
Depends on the niche. I do not sell shoes but I understand that in that niche reversals are always in the 30-40% range. In my primary areas of home and garden products, the normal rate is under 10% (most merchants less than 5%) and I would question keeping any merchant that exceeds that for more than a brief period.

More important is why are sales being reversed. No reason or meaningless terminology is bad, bad credit card is acceptable, a specific problem with a specific product is ok, but repeated reversals because products are out of stock or otherwise unavailable are totally unacceptable.

I very rarely have had reversals due to tracking issues, such as "wrong referral" or similar, but if I saw that happening, I would inquire and if no satisfactory response was received, I would likely drop the merchant.
__________________
Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
"If you don't have time to do it right, when will you have time to do it over?" -John Wooden;
speak truth to power
phil@abestweb.com
  #3  
Old
Moderator
Join Date: August 24th, 2005
Location: VY Canis Majoris
Posts: 1,748
I do not consider reversals important, what matters is EPC. I have merchants on my promotion list with upto 70% of reversals, but still their EPC (for me) is better than their competitors who have negligible reversals.
Join ABW to remove this sponsored message.
Reply

Tags
reversals
 

Tools Search
Search:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Shoe merchant reversal rates La_Valette Commission Junction - CJ 14 March 3rd, 2009 11:26 AM
Reversal Rates in Shareasale easylife Midnight Cafe' 14 December 17th, 2008 01:01 PM
Merchant Reversal Rates Available Gary-AvantLink AvantLink -AV 5 October 9th, 2008 02:50 PM
Reversal rates spacedog ShareASale - SAS 16 October 26th, 2006 02:00 PM
reversal rates waytogo Commission Junction - CJ 2 November 12th, 2004 10:37 PM

X

Welcome to ABestWeb.com

Create your username to jump into the discussion!

ABestWeb.com is the largest affiliate marketing community on the Internet. Join us by filling in the form below.


(4 digit year)

Already a member?



Content Relevant URLs by vBSEO ©2011, Crawlability, Inc.