Ok, this is what i found out,
Me personally i have never been to the affiliate summit (I wish I would have)
However i went to their site and found a great article I would like to share
After reading this article this is my conclusion, most merchants are running from coupon sites because it affects their bottom line and their is a big debate on this. Most say its bad, others have no opinion and some say it doesn't matter. Most merchants to my knowledge say coupon sites are bad, because it henders their brand.
Which I totally understand (In a sense, only after reading the article above)
SO maybe this would work better.
If there was a single site that displays the merchants coupons ,instead of being affiliate based, it was based on Pay Per CLick. Meaning this site would be able to display merchants coupons and no other site would be able to display the custom coupons. Meaning the merchant was able to update the coupons and/or codes daily
It would work like this,
Merchant comes to this site and updates their coupon codes
Merhant would link to this coupon site (ppc
, not affiliate) from their site (maybe in a sitemap) which would give the coupon site a ranking boost for "Merchants Name + Coupons" If a merchant would link to this site, they would achieve the top ranking for "their trademark + coupons" across all search engines.
Instead of paying a 30% network fee and a 10% affiliate fee and a 10% off customer fee, they would just pay a simple PPC
fee and customer coupon fee (lets say 10%)
One merchant I have worked with stats are as follows
$40.00 commission + network commsssion fees
If the merchants decided just to pay for ppc
it would work out like this
4.10 commission with no network fee
This would benefit the merchant and the end user, in which the end user would have a coupon and the merchant would not have to break the bank to cover all of the fees.
ANy merchants out their think this is a good idea? Sorry it doesn't work for any affiliates