[Rhia7]

Here's a great article with suggestions for practical applications of psychology that affect the appeal of your website:
The Four Pillars of Building Instant Trust Online

[Merchant Consultant Team]

Tim Ash is the best keynote speaker I've seen in years.

[Lindy Rig]

Rhianna:

You are a wealth of great stuff! Every time you post I am bookmarking... if not for now, then in the future. I know I will be going back to the stuff you address. Thank you, thank you.

Lindy

[Rhia7]

Thanks Lindy

[Sarah Bundy]

I love Tim Ash. I saw him speak recently in San Diego. he really sparked my interest in landing page optimization more then ever before. Picked up a bunch of great tips from him. In case anyone is interested, my two favorite magazines (because I'm a dork) are Website Magazine and Visibility Magazine. He frequently writes for both.

[Matt McWilliams]

Rhia, THANK YOU!

I just glanced at it and this is something I have been looking for.

Highlight for me:

Forms of payment and delivery: Many ecommerce catalogs only show acceptable forms of payment and return policies after the checkout process has been started. In fact, they must be seen before they are needed, and prominently displayed above the fold on every page. The same is true of well-known delivery and shipping methods.

I think that is something we are going to test