Welcome to ABW JHunter! There are several areas that are must-read for new merchants:
Becoming a Merchant
Merchant Best Practices Forum
Consolidated List of Affiliate
Participate in ABW, ask questions, think about a Paid Announcement
and you have a much better chance of success. If you aren't too sure about how things work, think about consulting an OPM (Outsourced Program Manager) to help you get your program up an running the best way. There are many excellent OPMs here on ABW, many with dedicated followers who like knowing what to expect from programs they sign up with.