[Rhia7]

Whitepaper Survey
The Coming Change in Social Media Business Applications:
Separating the Biz from the Buzz by Josh Gordon
http://www.socialscoop.biz/SMT_whitepaper_biz.pdf

A shift is coming in how organizatations use social media

Companies have been using social media primarily as a general communications tool—mostly for public relations and marketing. That’s about to change, as businesses discover its value as an essential tool for customer engagement—
providing lead generation, immediate customer contact, and customer interaction.
Source: http://www.socialscoop.biz/SMT_whitepaper_biz.pdf

[PDXreader]

Thanks! I always like a good read.

[Jasonn]

Thanks for sharing!