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AdSense Revealed (Percentage that is)

 
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  #1  
Old
ABW Ambassador
Join Date: January 17th, 2005
Posts: 1,603
AdSense Revealed (Percentage that is)

"Ad revenue from Google's sites was $530 million, up 118 percent. Ad revenue from the network of other sites was $490 million, up 92 percent, but Google paid $378 million of that revenue to the owners of the sites.

Payments to other sites, however, are declining as a percentage of network ad revenue. Google paid 77 percent of its network revenue to other sites in the most recent quarter, compared with 85 percent a year ago. That comes despite sharp competition from Yahoo, which is also bidding to sell ads for other sites."


NY Times article:
http://www.nytimes.com/2005/02/02/te.../02google.html
  #2  
Old
Member
Join Date: January 19th, 2005
Location: The Hen House
Posts: 1,227
Minimum Adwords bid is 5 cents.

Some clicks pay us 2 cents.

That is less than 77% of 5 cents.

I purport that Adsense pays 20% of click revenue to publishers.
  #3  
Old
Newbie
Join Date: January 28th, 2005
Location: Chicago
Posts: 8
Many of my clicks are in the 30 cents per click range.
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  #4  
Old
ABW Ambassador
Join Date: January 18th, 2005
Location: Virginia
Posts: 5,302
Interesting.. Never would have imagined they'd pay so much. I'm sure on average they pay what was mentioned here. Maybe they don't pay much on the cheap clicks. I think they have to pay 77% just to stay competitive. I bet their investors want to bring this down even more as was indicated here from 85% a year ago. They just have to be careful they don't bring it down too much or they'll lose affiliates.
  #5  
Old
Newbie
Join Date: January 17th, 2005
Location: Houston/Galveston TX
Posts: 27
Are investors really all that knowledgeable about the ins and outs of how a corporation gains it's revenue?

I figured they monitored what the stocks were doing(going up and down), or their broker would monitor it... but overall, I figured they wouldn't have too much say in the click percentage part of their biz model.

Am I wrong here? I'm really not much of a stock kind of guy... lol, sadly...
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  #6  
Old
notary sojac
Join Date: January 18th, 2005
Location: Central/Western NY State
Posts: 7,668
we are just beginning to see what some companies will pay in various cpc situations. it makes cpa look sick.
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  #7  
Old
Moderator
Join Date: January 18th, 2005
Location: Mansfield, TX
Posts: 16,080
I wouldn't assume that everyone gets the same percent. Big name sites that put up AdSense probably get more.

The number I've heard thrown around for normal sites is 60-70%. That seems pretty reasonable and likely, since the lowest clicks most people see are $0.03.

Keep in mind that several months ago they implemented auto-discounting logic that will lower the CPC rates for the content network (i.e. AdSense) based on performance, so some people may get less but it's because the advertiser is paying less too.
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  #8  
Old
Lite On The Do, Heavy On The Nuts
Join Date: January 18th, 2005
Location: Winter Park, FL
Posts: 6,928
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Quote:
Originally Posted by MichaelColey
I wouldn't assume that everyone gets the same percent. Big name sites that put up AdSense probably get more.
So very true, imho. And likely why they bar everyone from discussing specifics...
  #9  
Old
Kung Fu Master
Join Date: January 18th, 2005
Posts: 1,833
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Quote:
Keep in mind that several months ago they implemented auto-discounting logic that will lower the CPC rates for the content network (i.e. AdSense) based on performance, so some people may get less but it's because the advertiser is paying less too.
That makes sense. I haven't seen a click over... well, it was a lot... for a while now. Still get some good ones, but it does seem a few sites have declined. We'll have to see what we can do about performance.

It seems odd though for them to make a distinction on the publisher, but not the advertiser side. I've had words pulled from AdWords (top converting words) that did poor in search, but wonderful in content. With AdWords it's all about search performance.
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