Thread: Advertising Budget |
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April 26th, 2005, 06:46 AM
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Full Member
Join Date: February 28th, 2005
Posts: 89
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I am planning on advertising Ebay on the Major PPC engines. I am targetting the registrations.
Do you think spending $7 dollars to get $20 dollars is justified? or it is way too much advertising. This is just an assumption that I will get an active registration by spending $7.
Thank you for your opinions.
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April 26th, 2005, 07:02 AM
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Developer
Join Date: January 18th, 2005
Location: Richmond, VA
Posts: 5,306
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I'll take it!! That means if you spend $700 you'll earned $2,000. Sounds like a great return in my opinion.
- Scott
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April 26th, 2005, 07:23 AM
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Newbie at tooting my own horn
Join Date: April 19th, 2005
Posts: 568
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Where can you invest $7 and get $20 back legally?
Think about it!
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April 26th, 2005, 08:10 AM
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Full Member
Join Date: February 28th, 2005
Posts: 89
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Hi,
So you're saying it is not feasible to get $20 by spending $7?
What do you think is a better option.
1. Make a google adwords campaign that links directly to Ebay landing pages
or
2. Make a google adwords campaign that point to my website and just put
Ebay editor kits/links on my website.
Same amount of advertising dollars.
Which is better?
Thank you.
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April 26th, 2005, 05:06 PM
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ABW Ambassador
Join Date: January 17th, 2005
Posts: 697
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You're smoking crack if you think every $7 click you pay for will result in a registration. If you figure out how to make that happen, please let all of us know...
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April 26th, 2005, 05:26 PM
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ABW Ambassador
Join Date: January 19th, 2005
Posts: 1,271
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Why not just make the $20
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April 26th, 2005, 10:35 PM
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Developer
Join Date: January 18th, 2005
Location: Richmond, VA
Posts: 5,306
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Quote:
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Originally Posted by ticketguyz
You're smoking crack if you think every $7 click you pay for will result in a registration. If you figure out how to make that happen, please let all of us know...
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I don't think that was the point of the discussion. Somebody can spend $7 on 100 clicks if the bidding is done right. If just one or two of those people register, it would be more than worth it.
- Scott
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Hatred stirs up strife, But love covers all transgressions.
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April 27th, 2005, 02:40 PM
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Affiliate Marketer
Join Date: January 18th, 2005
Location: Melbourne
Posts: 417
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this is basic ppc stuff... like Snib said, spend $7 on 100 clicks, and depending on how targetted they are, you can possibly convert 10% of them and make $100.
mdaisy: spending a total of $7 (in clicks or whatever) which results in $20 earnings is very good. You've almost trippled your money. In my books that's good return on investment ( ROI).
As for your 2 questions about 'which is better':
This you'll have to figure out for yourself, see what you're better at. Some people make loads of money through PPC that sends users directly to the merchant and some make loads of money by making their own website and then sending visitors.
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April 27th, 2005, 05:00 PM
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Join Date: January 18th, 2005
Location: New York, NY
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mdaisy...you are talking a near 3:1 ROI that is fine. Think of it as a "money machine" - every time you feed it a dollar you get three back. By spending more, you may even achieve an even better ROI. But, as many here can tell you, spending more doesn't guarantee that ROI holds forever, at some point it will diminish.
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Best,
David Rogers
Sr. Manager, E-Commerce
New Line Cinema
212 649-4900
NewLineShop.com
WBShop.com
TheOCInsiderShop.com
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April 27th, 2005, 05:16 PM
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2005 Linkshare Golden Link Award Winner 
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I'm assuming you've found a merchant who can guarantee your 100 clicks for $7 will turn into 20.00 in commissions. Please let me know the merchant and I'll take that guaranteed cash flow.
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Webmaster's... Mike  and Charlie
"What have you done today to put real value into a referral click...from a shoppers viewpoint!"
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April 27th, 2005, 05:56 PM
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ABW Ambassador
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Location: Sacramento, CA
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The trick w/ eBay is getting the registrations to stick... If you find a way around the reversals, you're ahead of everyone else
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Hi, I'm a signature.
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April 27th, 2005, 06:30 PM
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ABW Ambassador
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Are you really asking a 185.71% return on PPC advertising is good?
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April 27th, 2005, 07:07 PM
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Internet Cowboy
Join Date: January 18th, 2005
Posts: 4,675
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Quote:
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Originally Posted by Celicaphile
The trick w/ eBay is getting the registrations to stick... If you find a way around the reversals, you're ahead of everyone else 
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That is what I was going to say. Make sure you budget for reversals. Reversals seem to be abundant with eBay. I do not promote them but have seen many people here complaining about reversals with them.
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April 28th, 2005, 04:49 AM
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Chick with Brains
Join Date: January 18th, 2005
Location: Polk County, Florida
Posts: 1,879
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Are you talking about promoting eBay itself or items that are sold on eBay?
(1) If you are talking about promoting eBay through PPC, be careful. There are several threads on eBay's affiliate forum at their site where people have been kicked out of the eBay affiliate program for using "eBay" in their PPC advertising.
(2) If you are talking about promoting specific items sold at eBay, I doubt it is worth it. I promote my own individual pages through PPC for specific products that land the person on that product page at my site with the eBay Editor Kit listings. However, there are other items on the pages besides the eBay listings. I've been doing this for about two months, and haven't seen any significant increase is registrations, so you may end up spending $7 for a few ten cent bids/BINs.
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April 29th, 2005, 10:09 AM
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Location: Orlando, FL
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Taking the original question at face value, assuming you can get a $20 commission for every $7 you spend then yes that is a good deal. Just look at it in the context of a house. If you bought your house for $70,000 and were able to sell it for $200,000 you would be happy right. ( by the way, that is very possible these days in Orlando )
Now the question for you to answer is: Can you get a $20 commission every time you spend $7 with eBay as your merchant of choice?
I think that the other answers above say that might not be the case, but if everybody always listened to others and did exactly what they said, we would still be riding around on horses and lighting our houses with candles. So take their input under advisement and give it a go yourself. You might have the knack that nobody else came up with.
Chris
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Chris Mayr
When amassed, even dust can become a mountain.
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May 7th, 2005, 01:50 PM
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Full Member
Join Date: February 28th, 2005
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To all,
In your situation how many clicks on average you got before you had an ACRU? In your sites or PPC campaigns how many clicks on your ebay links you get every day?
Thank you for all the inputs.
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May 7th, 2005, 01:59 PM
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ABW Ambassador
Join Date: January 18th, 2005
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For me, I've averaged about 19 bids and 1 active new registration for every 250 clicks.
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