I'd like to know if there is a software tool that will allow me to monitor Google Adwords and Overture for when Affiliates abuse our trademark policy.
I work for a catalog company and we are having problems with our Affiliate partners bidding on our trademarked brand names in Google Adwords and Overture. From discussions with other catalogers, this seems to be a global issue. Like parasiteware is to affiliates, the trademark PPC
issue is a similar thorn for catalogers. Many catalogers spend over 50 cents per catalog to print and mail these to prospects and customers. When catalog recipients then type the catalog name in a search engine and an affiliate gets a portion of the sale, it seems like they've somehow hijacked the order.
Any thoughts would be appreciated.