I'm looking at launching an affiliate program for my website but am wavering between one of two strategies...
Primary only - where I'd would offer a straight 20% commission on sales
Primary/Secondary - where i'd offer 10% commission on sales plus 10% commission on any sales that resulted from any secondary affiliates (ie anyone the primary affiliate introduced into the scheme).
From the affiliates viewpoint in the later case
there would be no disadvantage to introducing a secondary affiliate (as opposed to me offering say a 15% / 5% split) and it means the affiliate could effectively create their own network
of affiliates working for them.
However, I'm unsure how appealing that proposal would be... does anyone have any experience of running that type of program and/or how would you feel about joining that type of program?