Thread: what's suitable cookie length for affiliate! |
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August 29th, 2011, 10:40 PM
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Newbie
Join Date: August 3rd, 2011
Location: China
Posts: 19
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i think it's really hard to do a right choice! maybe affiliate think the length.the shorter the better.... if the affiliate really look up to it!
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August 29th, 2011, 11:12 PM
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Join Date: April 5th, 2005
Location: Park City Utah
Posts: 12,428
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Affiliates like long cookies, no shorter than 30 days but go with 120 days if possible. If the merchant generally has reorders within a short term then the longer cookie length rewards the affiliate for the customer acquisition with return order commissions. A long cookie length is a great recruitment tool.
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August 30th, 2011, 10:29 AM
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Full Member
Join Date: November 13th, 2009
Posts: 383
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Lifetime of course
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August 30th, 2011, 12:36 PM
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Moderator
Join Date: November 6th, 2007
Location: Minneapolis, MN
Posts: 2,277
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I think lifetime but I generally won't join a program that has less than a 30 day return cookie.
I feel that I should be rewarded "for life" for sending a customer to a merchant but I know very few merchats offer such a return cookie.
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August 30th, 2011, 01:04 PM
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ABW Ambassador
Join Date: November 29th, 2005
Posts: 2,092
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0 -7 Days, Never Promote!!!
30 Days, minimum
90-120 Days, Very Good
Lifetime - Great
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August 30th, 2011, 08:31 PM
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Newbie
Join Date: August 3rd, 2011
Location: China
Posts: 19
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thinks your discussion ! it's very useful but why the length cookie so important , or it's to say what's the length cookie
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August 31st, 2011, 02:00 AM
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Member
Join Date: May 17th, 2011
Posts: 59
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I got a question here regarding this then - we use linktrust and the cookie life is set to 7 days in our system, does this mean it only lasts for 7 days for the affiliates?
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August 31st, 2011, 06:12 AM
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Moderator
Join Date: January 18th, 2005
Location: Kentucky
Posts: 8,925
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Yes
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