I have a question regarding the product linking codes generated by the LS interface which has been nagging me for some time now. If anybody has the answer I would be glad to hear it. My question is this!
When I generate a link for a product using LS's link generator I notice that at the end it does NOT insert the code "subid=0" the way it does when you use a normal text or banner code. All it does is throw out "subid=". Could this be a problem when it comes to tracking sales?
The reason I want to know is because LS merchants used to convert extremely well for me until I started using their automatic product coding. Since then my sales have dropped to almost ZERO! If somebody at ABW can shed some light on this I would appreciate it, otherwise I will have to ask somebody at LS I guess.
The 'subid' field exists so you can manage multiple sites under one account and get distinct tracking/reporting on them separately. That's it's only purpose. So it's not so instrumental in core tracking, but rather, a subfunction of the reporting process. (Sounds like I know what I'm talking about, right?)
I considered using it, but realized if you want the benefits of fully in-depth reporting for different sites, you're better off creating separate accounts.
That being said, it's not going to impact your reporting or tracking if it's not there, or if it's a "0" or a "42", which, if you've read The Hitchhiker's Guide to the Galaxy, you'd know is the answer. But I digress...
Don't just take my word for it. Try it out - that is, remove the 'subid' part entirely - with any link you have, whether text, banner or searchbox, etc., the next time you make a purchase of your own. You'll see. (There are only a couple of core variables in any affiliate URLs essential to tracking, and 'subid' is not one.)
As to the source of your drop-off in success, you might want to graph your conversion ratio for product links individually by merchant over time. Looking at trends visually helps me spot cause and effect.