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Thread: RI Tax Agency Interpretation: Advertising isn't Advertising |
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#1
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The "notice" posted on the RI tax agency's web site makes a very strange attempt to "clarify" the meaning of the "Advertising-Nexus" tax law:
> "In addition, an agreement to place an advertisement does not give rise to the presumption described above. For this purpose, placing an advertisement does not include the placement of a link on a Web site that, directly or indirectly, links to the Web site of a seller, where the consideration for placing the link on the Web site is based on the volume of completed sales generated by the link." < (http://www.tax.ri.gov/notice/Retaile...on_NoticeC.pdf)This is fascinating: according to the tax agency, the "Advertising-Nexus" tax law doesn't affect advertising, which is then defined to exclude performance-based advertising (e.g. advertising isn't advertising). Rhode Island's tax agency seems to recognize that using an advertising contract to create "nexus" isn't constitutional, but its first interpretation of the law is much broader than New York's -- it isn't limited to "solicitation" and appears to re-define all performance-based advertising relationships (by simply declaring that advertising isn't advertising). Under this interpretation, the sole method of determining whether an advertisement is exempt is the mode of compensation. This interpretation does narrow the law's scope somewhat, by focusing on sales (thus "pay-per-click" advertising is still advertising, while "pay-per-sale" advertising isn't advertising). Unlike New York, Rhode Island's interpretation doesn't examine the role or activity of the publisher (New York's interpretation seemed to emphasize "solicitation," while Rhode Island's doesn't mention solicitation.) If Rhode Island persists with this significantly broader interpretation of the "Advertising-Nexus Tax Law" than New York, I suspect that Amazon and Overstock might put their New York litigation "on hold" while they first litigate over Rhode Island's much more blatantly unconstitutional interpretation of the law. Disclaimer: This is not a legal opinion; consult with an attorney who is familiar with Rhode Island sales tax law for specific legal advice.
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Free Affiliate-Program Advice for Merchants (11-part series) ... Web Site Checklist for Merchants I Am Not A Lawyer (Any More) ... Affiliate Arbitrage ... http://www.MarkWelchBlog.com . Last edited by markwelch; July 4th, 2009 at 02:09 PM. |
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#2
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Attached is the PDF version of the "Notice" posted on the Rhode Island tax agency's web site regarding the "Affiliate-Nexus Tax Law" which was enacted this week. I'm also posting a text version here, for those who may find the PDF version inconvenient.
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Free Affiliate-Program Advice for Merchants (11-part series) ... Web Site Checklist for Merchants I Am Not A Lawyer (Any More) ... Affiliate Arbitrage ... http://www.MarkWelchBlog.com . Last edited by markwelch; July 4th, 2009 at 02:11 PM. |
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#3
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It may also be helpful to see the full text of the actual statute (from the link mellie provided here), in order to understand how the tax agency's interpretation differs from the actual text of the statute.
>Note that only the underlined text -- section (a)(2) -- was added by this amendment (which inserts it as item (2) and renumbers the items below it; I can't understand why they didn't just add it at the end of section (a)). Note also that much of the other existing language in the statute is already invalid under U.S. Supreme Court decisions. |
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#4
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One more clarification: The Rhode Island tax agency's interpretation seems to limit the application of this law to online resellers and "web links," despite the broader scope of the statute's plain language.
Thus, like New York, Rhode Island doesn't appear to intend to apply the law to pay-per-sale advertising in other media (such as television, radio, newspapers, and magazines). In both states, in-state web publishers will be treated differently than offline publishers and broadcasters for the exact same advertising messages compensated in exactly the same way. By stating that the new rules apply only to "e-commerce retailers," the Rhode Island tax agency also appears to treat online retailers differently than offline retailers. Thus, an offline retailer apparently can continue to use pay-per-sale advertising to promote in-person or telephone sales, but not online retailers. (Of course, in-state retailers must already collect sales tax, but the tax agency's interpretation of the law doesn't seem to apply to offline retailers in other states who may use pay-per-sale advertising in North Carolina media to solicit North Carolina residents to place phone orders or to drive across the border to buy.) Disclaimer: This is not legal advice; consult with an attorney who is familiar with Rhode Island sales tax law for a legal opinion based on your specific facts and circumstances.
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Free Affiliate-Program Advice for Merchants (11-part series) ... Web Site Checklist for Merchants I Am Not A Lawyer (Any More) ... Affiliate Arbitrage ... http://www.MarkWelchBlog.com . Last edited by markwelch; July 4th, 2009 at 03:32 PM. |
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#5
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Okay, I just re-read the sentence that Rhode Island used in its notice, and I re-read the New York tax agency's advisory. And to my surprise, the language is identical.
Yes, indeedy -- Rhode Island's interpretation isn't "different" but is merely less complete. New York did state that paying for a web link which is compensated based on sales volume is not "placing an advertisement." But then, in its "Example 4," New York contradicted this by describing exactly the same arrangement and concluding that the merchant did not need to collect sales tax. I'm pounding my head on the table now. Hopefully, both Rhode Island and North Carolina will adopt nothing worse than the exact same interpretation as New York did, including the more-specific example that contradicts (and hopefully supersedes) the bizarre general language above it. |
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#6
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Too many bureaucrats with way too much time on their hands.
I have a question - Is a wholesaler a retailer? Are discounts no longer retail? Hard to be precise in English when there are hundreds of ways to say the same thing. However, it's all pretty simple to solve. Trash the whole tax code and start over. All Corporations & LLC pay 5% of their gross revenue - no writeoffs except a token amount to cover filling out state tax forms necessary to be a corporation. REAL people and sole proprietors are exempt from income tax. Everyone pays a 6% sales tax of whatever they buy except food. To solve the out of state origination to get around the sales tax, you charge all out of state incoming shipments a 'customs' fee of $1 per package. UPS & FedEx and the USPS can collect it as part of their shipping order. But I understand ... it ain't easy being green in an opaque world. |
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#7
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Quote:
Indicators are that North Carolina will follow Rhode Island. Even if the law does not make it into the budget, there is a back up plan to interpret existing law and accomplish the same thing.
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Melanie ![]() President - Affiliate Advocacy 2008 ShareaSale Performance Industry Advocate Award, 2009 Affiliate Summit Pinnacle Award - Affiliate Advocate Affiliate Advocacy NYAffiliateVoice Seery Writing |
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#8
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This is bad bad news, and undermines all the hard work done in New York last summer. One wonders if NY will reconsider its interpretation. No new law would be needed........
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Kevin Webster twitter: levelanalytics Kayak Fishing Web Analytics and Affiliate Marketing |
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#9
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Oh, did I mention we need to push for SSTI?
Srsly.
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Kevin Webster twitter: levelanalytics Kayak Fishing Web Analytics and Affiliate Marketing |
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