Nespresso-us.com Selects Schaaf-PartnerCentric to Manage Affiliate Program

wsisson · #1 February 2nd, 2012, 12:59 PM

Twenty-five years ago Nespresso introduced a simple but revolutionary idea - to create the perfect cup of Espresso coffee with exquisite crema, tantalising aroma and full-bodied taste - just like skilled baristas.

Today Nespresso-us.com is redefining the way coffee lovers around the world experience coffee. Through a unique combination of the finest premium coffee available anywhere, state-of-the-art coffee machines and exceptional customer service, Nespresso is the only choice for consumers who expect the very best.

The Nespresso-us.com affiliate program offers generous commissions, a unique product offering, and a team to support your organization with all the resources it needs. If you compare the revenue you earn from other coffee affiliate programs, you’ll likely find that the Nespresso-us.com program is a top performer.

For more information about the Nespresso-us.com affiliate program, and to apply to join, visit http://www.schaafpc.com/client/nespresso.

AffiliateHound · #2 February 2nd, 2012, 01:14 PM

Is this on Pepperjam or are they on a different network now?

wsisson · #3 February 2nd, 2012, 01:17 PM

Thanks for your question. The program is now on Google Affiliate Network.

AffiliateHound · #4 February 2nd, 2012, 01:20 PM

That's good. Thanks for the quick response.

wsisson · #5 February 2nd, 2012, 02:52 PM

You're welcome! Let us know if you have other questions.

AffiliateHound · #6 February 2nd, 2012, 03:09 PM

So, I went to GAN and looked at the Nespresso TOS and I see some things I've never seen before in a merchant's rules.

This is the section:

Quote:

Please be advised that Nespresso campaigns CANNOT be promoted with or be associated in any way, with any advertiser that is tied to or in any way related to any content related to: sexual or adult themes, environmental, religious, children, retail partners. For example, if a co-reg path has any adult, sexual content, environmental, religious, Nespresso CANNOT be promoted anywhere in the path.

Examples:

Sexual/Adult content include, but is not limited to: Victoria's Secret, Lingerie, Hooters, Las Vegas, condom ads, adult sites, adult paths, any paths with adult content, any newsletter with adult theme, any emails with adult content or referencing adult content. Environmental: treehugger.com, NGO’s (i.e. Greenpeace, EDC, etc…)

Religious: Any site or page with a religious affiliation or theme

Retail: Williams-Sonoma, Bloomingdales, Sur La Table, Crate & Barrel, Macy’s

Second part first: "Retail": I do not understand what this is supposed to mean. Is it saying that you cannot promote other merchant's products on the same website page? On the same website? Can't compare products from different merchants with Nespresso? Really confusing.

The other section - much more difficult to accept: Nespresso seems to be applying a political litmus test into its approval process. I find it very distasteful in general, and on the specific issue here, environmental preservation, absolutely repulsive. So anyone who might support environmentalism by promoting green products and/or organizations is denied access to the program? What if I have a green living site but only wish to promote Nespresso on a different site? What if I have a political blog (on which I write about environmental issues, among other issues) that is totally separate from my consumer product sites?

As someone who spends much time engaged in political activities, including many of a pro environment nature, why would I want to promote a program that opposes any protect the environment actions?

Trust · #7 February 2nd, 2012, 03:17 PM

Those are odd, I'm sure tree huggers drink coffee. Also this - Nespresso Ecolaboration - Home that's all about eco stuff.

AffiliateHound · #8 February 2nd, 2012, 03:20 PM

That makes it all the more strange.

I would consider myself a "treehugger" and I drink a pot of coffee every morning.

AffiliateHound · #9 February 3rd, 2012, 01:04 PM

wsisson - Any response?

Daniel Bryant · #10 February 3rd, 2012, 05:56 PM

Thank you for your question, as you bring up valid questions that some other prospective affiliates may also have about the terms of the Nespresso affiliate program. By restricting promotion of its ads in conjunction with certain types of web sites, our client is simply trying to avoid potential misconceptions by some users that it supports the positions reflected on these sites. However, after digesting your feedback, you've helped us realize that we may want to revisit the wording of these terms to better communicate this objective.

With regard to the restriction of association with certain retailers, our client values its relationships with its select group of distinguished retail partners and therefore, does not wish to compete with their efforts to market Nespresso products.

As the terms of the Nespresso affiliate may seem a bit more restrictive [or different] than those of other merchants, by making prospective affiliates clearly aware of these restrictions up front, we feel we’re providing the detailed information affiliates need before making the decision to submit an application to join the program. We recognize that great affiliate programs are built on partnership and appreciate your feedback on this.

Daniel Bryant
Schaaf-PartnerCentric

AffiliateHound · #11 February 3rd, 2012, 06:12 PM

Daniel, you did not answer any of the specific questions that I asked.

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#1 February 2nd, 2012, 12:59 PM
wsisson Outsourced Program Manager Join Date: February 14th, 2007 Location: Kansas City, Mo. Posts: 422	Nespresso-us.com Selects Schaaf-PartnerCentric to Manage Affiliate Program Twenty-five years ago Nespresso introduced a simple but revolutionary idea - to create the perfect cup of Espresso coffee with exquisite crema, tantalising aroma and full-bodied taste - just like skilled baristas. Today Nespresso-us.com is redefining the way coffee lovers around the world experience coffee. Through a unique combination of the finest premium coffee available anywhere, state-of-the-art coffee machines and exceptional customer service, Nespresso is the only choice for consumers who expect the very best. The Nespresso-us.com affiliate program offers generous commissions, a unique product offering, and a team to support your organization with all the resources it needs. If you compare the revenue you earn from other coffee affiliate programs, you’ll likely find that the Nespresso-us.com program is a top performer. For more information about the Nespresso-us.com affiliate program, and to apply to join, visit http://www.schaafpc.com/client/nespresso. Last edited by wsisson; February 3rd, 2012 at 08:45 PM.

#2 February 2nd, 2012, 01:14 PM
AffiliateHound Super Dawg Member Join Date: January 22nd, 2007 Location: West Covina, CA Posts: 5,080	Is this on Pepperjam or are they on a different network now? __________________ New design, same blood-curdling content: theHoundDawgSportsBlog aarf "If you don't have time to do it right, when will you have time to do it over?" -John Wooden; "It's inexcusable for scientists to torture animals; let them make their experiments on journalists and politicians." -Henrik Ibsen

#3 February 2nd, 2012, 01:17 PM
wsisson Outsourced Program Manager Join Date: February 14th, 2007 Location: Kansas City, Mo. Posts: 422	re: Which network? Thanks for your question. The program is now on Google Affiliate Network.

#4 February 2nd, 2012, 01:20 PM
AffiliateHound Super Dawg Member Join Date: January 22nd, 2007 Location: West Covina, CA Posts: 5,080	That's good. Thanks for the quick response. __________________ New design, same blood-curdling content: theHoundDawgSportsBlog aarf "If you don't have time to do it right, when will you have time to do it over?" -John Wooden; "It's inexcusable for scientists to torture animals; let them make their experiments on journalists and politicians." -Henrik Ibsen

#5 February 2nd, 2012, 02:52 PM
wsisson Outsourced Program Manager Join Date: February 14th, 2007 Location: Kansas City, Mo. Posts: 422	You're welcome! Let us know if you have other questions.

#7 February 2nd, 2012, 03:17 PM
Trust ABW Ambassador Join Date: January 18th, 2005 Location: Nunya, Business Posts: 23,540	Those are odd, I'm sure tree huggers drink coffee. Also this - Nespresso Ecolaboration - Home that's all about eco stuff.

#8 February 2nd, 2012, 03:20 PM
AffiliateHound Super Dawg Member Join Date: January 22nd, 2007 Location: West Covina, CA Posts: 5,080	That makes it all the more strange. I would consider myself a "treehugger" and I drink a pot of coffee every morning. __________________ New design, same blood-curdling content: theHoundDawgSportsBlog aarf "If you don't have time to do it right, when will you have time to do it over?" -John Wooden; "It's inexcusable for scientists to torture animals; let them make their experiments on journalists and politicians." -Henrik Ibsen

#9 February 3rd, 2012, 01:04 PM
AffiliateHound Super Dawg Member Join Date: January 22nd, 2007 Location: West Covina, CA Posts: 5,080	wsisson - Any response? __________________ New design, same blood-curdling content: theHoundDawgSportsBlog aarf "If you don't have time to do it right, when will you have time to do it over?" -John Wooden; "It's inexcusable for scientists to torture animals; let them make their experiments on journalists and politicians." -Henrik Ibsen

#10 February 3rd, 2012, 05:56 PM
Daniel Bryant Outsourced Program Manager Join Date: November 26th, 2008 Posts: 123	Thank you for your question, as you bring up valid questions that some other prospective affiliates may also have about the terms of the Nespresso affiliate program. By restricting promotion of its ads in conjunction with certain types of web sites, our client is simply trying to avoid potential misconceptions by some users that it supports the positions reflected on these sites. However, after digesting your feedback, you've helped us realize that we may want to revisit the wording of these terms to better communicate this objective. With regard to the restriction of association with certain retailers, our client values its relationships with its select group of distinguished retail partners and therefore, does not wish to compete with their efforts to market Nespresso products. As the terms of the Nespresso affiliate may seem a bit more restrictive [or different] than those of other merchants, by making prospective affiliates clearly aware of these restrictions up front, we feel we’re providing the detailed information affiliates need before making the decision to submit an application to join the program. We recognize that great affiliate programs are built on partnership and appreciate your feedback on this. Daniel Bryant Schaaf-PartnerCentric

#11 February 3rd, 2012, 06:12 PM
AffiliateHound Super Dawg Member Join Date: January 22nd, 2007 Location: West Covina, CA Posts: 5,080	Daniel, you did not answer any of the specific questions that I asked. __________________ New design, same blood-curdling content: theHoundDawgSportsBlog aarf "If you don't have time to do it right, when will you have time to do it over?" -John Wooden; "It's inexcusable for scientists to torture animals; let them make their experiments on journalists and politicians." -Henrik Ibsen