Thread: Yahoo Now Allows U.S. Publishers To Direct Link To Merchants |
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February 15th, 2008, 08:54 AM
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Full Member
Join Date: January 31st, 2008
Posts: 74
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I got notice from CJ last night that Yahoo is changing their TOS to delete the requiremnet that ALL affiliate traffic be sent to a LP first.
Now this is a big change how are the best offers that allow "Direct" traffic found?
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February 15th, 2008, 09:02 AM
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http and a telephoto
Join Date: January 18th, 2005
Location: NYC
Posts: 17,704
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It will be per merchant, so you will have to email AM's or dig through Merchant TOS'.
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February 15th, 2008, 09:03 AM
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Full Member
Join Date: May 18th, 2005
Posts: 237
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Do you think big G will follow?
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February 15th, 2008, 09:15 AM
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Full Member
Join Date: January 31st, 2008
Posts: 74
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This is clearly a move to help fend off the MSN offer. I think G will let Yahoo have their "day in the Sun" and then suck the revenue lost back in and maybe something extra just to get a nice "POP" and let everyone know who is the master. 
Just IMHO
LincolnAve.
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February 15th, 2008, 10:10 AM
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Lite On The Do, Heavy On The Nuts
Join Date: January 18th, 2005
Location: Winter Park, FL
Posts: 6,924
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I'm in favor of the move reported here, but I wish the engines had permissioning controls, there's too much abuse going on with dtm domain name ppc bidders.
Best case: PPC engine allows the site owner to permit third parties to also bid on traffic directed to their site. No major engines currently do this.
Okay case: PPC engine allows anyone to send traffic to any site they want. G does this, report says Y now does this.
Worst case: Nobody can bid on ppc traffic that doesn't go to a domain they own. Limits partnerships, agencies, affiliate reach and more. The way Y has done it until now.
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February 15th, 2008, 10:13 AM
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Lite On The Do, Heavy On The Nuts
Join Date: January 18th, 2005
Location: Winter Park, FL
Posts: 6,924
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Quote:
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Originally Posted by KODea
Do you think big G will follow?
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Y is following G's lead here, G's been that way for many years. Y trying to play catch up by imitating the leader. Y may want to beef up the click fraud detection if they want to really impress people.
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February 15th, 2008, 11:41 AM
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Member
Join Date: May 6th, 2005
Posts: 116
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This is huge news. DTM affs. will be grateful to CJ for working with Yahoo on this policy change.
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February 15th, 2008, 03:48 PM
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ABW Ambassador
Join Date: January 18th, 2005
Location: Nunya, Business
Posts: 23,623
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"there's too much abuse going on with dtm domain name ppc bidders."
Isn't that one pretty easy to handle. If merchants don't want it, don't allow it. And if they see affiliates do it, deactivate them and then let them waste their money sending the merchant free traffic.
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February 15th, 2008, 04:41 PM
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Merchant & ABW Ambassador
Join Date: May 31st, 2006
Location: Houston TX
Posts: 4,722
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Discussion going on too (edited out)
Last edited by Trust; February 15th, 2008 at 04:52 PM.
Reason: just merged them
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