I'm in favor of the move reported here, but I wish the engines had permissioning controls, there's too much abuse going on with dtm domain name ppc
Best case: PPC
engine allows the site owner to permit third parties to also bid on traffic directed to their site. No major engines currently do this.
Okay case: PPC
engine allows anyone to send traffic to any site they want. G does this, report says Y now does this.
Worst case: Nobody can bid on ppc
traffic that doesn't go to a domain they own. Limits partnerships, agencies, affiliate reach and more. The way Y has done it until now.