In that I am fresh to this topic of affiliate networks, I have some questions that maybe you folks can help me on.
The back-story is that I recently began the sign-up process for ShareASale believing that the questions I had about defining the commission structure would be resolved as I worked my way through the sign-up forms. But, I was wrong.
Oh, let me back up... I fall on the merchant side of the equation.
So anyway, perhaps I am not far enough into the process, but I am being asked about the commission percentage we have in mind. This is where I got stuck.
My questions are:
1) Does SAS have a way to define a permanent commission status on a given customer? What I mean by that is, when a customer buys a product as a result of an affiliate's effort, is there a way to "tag" that customer as "owned by" the affiliate, such that in the future, should the customer ever come back and buy anything else (whether a replacement of the original product, or an additional product), the affiliate will receive credit for that sale, even if the customer came directly to the site?
2) Is the above the same as a "lifetime cookie"?
3) Can a structure, as described, be combined with other incentive parameters, such as, 2-tier and/or ramping commission rates for volume?
I am not sure if my terminology is translating as intended, but hopefully I am making sense. Many years ago we began an internal program we call "customer ownership" that is basically what I described. But it was for a small-scale application. We are now intending to initiate the affiliate program, and the original thought was to structure it in a similar fashion
. If that is not possible, that's okay. It just means I have to rethink how the percentages are going to work.
Thanks in advance for any clarification.