FTP will be any day now as soon as we are comfortable with all of the settings and have tested, etc... testing is taking a little longer than expected with all the different clients out there...
as for the .xml - i will have to check on this, but I believe the 25 products is a hard limit. it isn't meant to be an alternative to regular downloading of datafeeds... but it allows you to dynamically search on the database of products and display real-time accurate information based on the users search parameters and the sas product database.
it will not limit you to premier merchants.
President/CEO - ShareASale.com, Inc.