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  1. #1
    Newbie
    Join Date
    January 18th, 2008
    Posts
    2
    Datafeed Creation Question
    Hello,

    I'm hoping to get a little help on creating a datafeed. It's one area of internet marketing that I've never worked with and am struggling a bit on it.

    The datafeed will be for a merchant on SAS and my problem is regarding the descrition field, the rest of it is pretty self explanatory. So, here's my question:

    How much information should I put in that description field. One paragraph of basic information? A few paragraphs worth? Should it be plain text, or is HTML preferred by affiliates? If HTML is preffered, how advanced should it be, just simple formatting, or bulleted lists of benefits surrounded by some copy?

    I appreciate any advice!

    Thanks,
    Brent

  2. #2
    Outsourced Program Manager John Jupp's Avatar
    Join Date
    January 23rd, 2005
    Location
    England
    Posts
    1,502
    An example of what may be needed:

    Items marked with a * are a must.

    field0 merchant_id
    field1 merchant_name
    field2 network_product_id
    field3 product_id *
    field4 upc
    field5 ean
    field6 mpn
    field7 isbn
    field8 model_number *
    field9 product_name *
    field10 description
    field11 specifications
    field12 promotional_text
    field13 merchant_category_name *
    field14 network_category_id *
    field15 network_category_name *
    field16 language
    field17 brand_name
    field18 merchant_deep_link *
    field19 merchant_thumb_url *
    field20 merchant_image_url *
    field21 network_deep_link *
    field22 network_thumb_url *
    field23 network_image_url *
    field24 delivery_time
    field25 valid_from
    field26 valid_to
    field27 currency *
    field28 search_price ** imperative known as offer price
    field29 store_price *
    field30 rrp_price *
    field31 display_price ** imperative
    field32 delivery_cost
    field33 web_offer
    field34 pre_order
    field35 in_stock
    field36 stock_quantity
    field37 is_for_sale
    field38 warranty
    field39 `condition`
    field40 product_type
    field41 parent_product_id
    field42 commission_group
    field43 type

    Obviously a feed will not have all of this but conceivably it can. Offer a short description of a line or two and for the More Information a long description which can be many paragraphs.
    Flambi Media Limited - USA/UK/EU Affiliate Management Expertise

  3. #3
    AM Navigator Geno Prussakov's Avatar
    Join Date
    May 10th, 2005
    Location
    Washington D.C. Metro Area
    Posts
    11,798
    Quote Originally Posted by Brent C
    How much information should I put in that description field. One paragraph of basic information? A few paragraphs worth? Should it be plain text, or is HTML preferred by affiliates?
    Brief (one paragraph, two-three sentences in it) and to-the-point description in plain text.

    Geno

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