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January 23rd, 2008, 02:38 PM #1Big Brands and CPC
I remember seeing a thread about this around here, but I can't find it... How is it that companies like Wal-Mart prevent the showing of PPC ads on the Google search engine for their brand name search terms... Evidenced:
Is there an arrangement with Google? Or has the PPC cost for bidding on those terms just driven away the competition?
January 23rd, 2008, 04:01 PM #2
In North America, Google doesn't prevent anyone from bidding on trademarked keywords. So even big brands can't do anything about that.
The reason you don't see any ads on Google for Walmart or Target is that the quality score algorithm tends to set a pretty high minimum bid for just about everyone aside from the brand's own websites. On the other hand, if you search for something more specific, like Target sales, then you might see some ads.
January 23rd, 2008, 04:02 PM #3
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