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  1. #1
    Affiliate Manager PetsWarehouse.com's Avatar
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    We are in the process of setting up a new program within the next 10-14 days. We have spoken to Haiko and will be setting up a forum for the affiliate program, and make a formal announcement when the time comes.

    The purpose of this post is to gather your thoughts on several issues.

    Are you using any affiliate programs selling pet supplies?

    If so which ones are successful?

    what are the conversion ratios?

    What cookie durations (besides forever) would be fair?

    What attributes would you like to see included in the program?

    Our initial plan is to setup a data feed
    Cookie duration is still being considered
    We will offer 43,000 items, more than anyone else in this channel.
    (More than Petsmart, Petco, Dr. Foster & Smith, Petfooddirect, Ferret store …….)
    The commission would be 10%
    The program will be managed in house, we see no benefit with CJ, linkshare etc.
    There will be a logon to see the number of links, sales etc. Payments would be monthly via check or PayPal.
    Our web servers are dedicated and managed by our own IT staff.

    A few items of interest relating to the pet industry.
    60% of the US population owns a pet or aquarium.
    The pet industry is a 26 billion market
    The company was started in 1974

    Your constructive comments would be appreciated.

    Thanks
    Henry

    PetsWarehouse.com

  2. #2
    ABW Ambassador FFoc's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by Pet Dealer:
    60% of the US population owns a pet or aquarium.
    <HR></BLOCKQUOTE>
    Ain't a one who owns a cat...

    Cats own you...

    --
    "No matter how dark things seem to be or actually are, raise your sights and see the possibilities – always see them, for they're always there." – Norman Vincent Peale
    --
    Ford Fox-body Owners Club
    http://www.ford-fox.org

  3. #3
    Eternal Optimist Look4's Avatar
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    I'm very interested in a good pets program. My concerns are:

    If affiliated with brick and morter retail locations, what is the unique selling point for web sales? Is it better prices? Wider selection? Shipping costs that are less than local taxes would be? If we end up being no more than free advertising for the retail outlet (ala Walmart's program) we won't be interested.

    Are the prices and selection better than the online competition? I'd gladly sacrifice a percentage point commission if it increases conversions. Example, B&N has a better commission rate, but they have higher prices and much lower conversion (at least for me).

    Will there be an 800# prominently displayed? If so, is there an embedded method for telephone operators to get a publisher code to properly track sales?

    Can you offer any customizing services? People love collars, pet beds, squeaky toys with their pets' names embossed.

    Do you offer anything beyond the products themselves? How about an automatic monthly shipment system - instead of making visitors return each month to order more hamster bedding, set them up on a monthly schedule that automatically ships them whatever they profile? (Herman hates it when I have to use torn up papertowels instead of proper cedar chips!) A service like this would be VERY attractive to savvy affiliate marketers if it paid on the recurring sales - we all love self-generating recurring revenue!

    L4

    Personal motto - In every situation, leave someone or something better than you found it.

  4. #4
    Affiliate Manager PetsWarehouse.com's Avatar
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    &lt;If affiliated with brick and mortar retail locations&gt;

    There is only one store.

    &lt;what is the unique selling point for web sales? Is it better prices? Wider selection? Shipping costs that are less than local taxes would be?&gt;

    All of the above

    &lt;Are the prices and selection better than the online competition? &gt;

    Selection hands down 43,000 products, prices are very competitive lower on most.


    &lt;Will there be an 800# prominently displayed?&gt;

    Yes

    &lt;If so, is there an embedded method for telephone operators to get a publisher code to properly track sales?&gt;

    Not sure I understand what you mean?

    &lt;Can you offer any customizing services? People love collars, pet beds, squeaky toys with their pets' names embossed.&gt;

    No we do not

    &lt;Do you offer anything beyond the products themselves? How about an automatic monthly shipment system - instead of making visitors return each month to order more hamster bedding, set them up on a monthly schedule that automatically ships them whatever they profile? &gt;

    We tried it in past and it didn’t work out.

  5. #5
    Newbie
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    If you have an 800 number in the ad, and the customer calls that number, does your affiliate get credited for the sale?

    Genius (except for the stupidity)
    MSN messenger: churley@jugcs.com

  6. #6
    Affiliate Manager PetsWarehouse.com's Avatar
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    We are not familiar with a way to do that, but we may be willing to do it..

    Can you tell us how that may be accomplished?

  7. #7
    Newbie
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    I think you would have to give the customer an incentive. Like, "You are welcome to call us if you prefer, but to get the website price, please mention the code next to the item", then have a 4-character (easy to remember) code that will ID the affiliate and something else. I don't think I would have this code be the same every time for a given customer, which it would be if it were solely based on the affiliate. If you do, the savvier customers are going to try to cut the affiliate out, maybe by registering as an affiliate themselves.

    If you use uppercase letters and numerals, in 3 characters you have 36*36*36=46656 different combinations. When you have more affiliates than that, you can probably buy Petsmart yourself.

    Genius (except for the stupidity)
    MSN messenger: churley@jugcs.com

  8. #8
    Newbie
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    Interesting that this pet company has now merged with Dr FostersandSmith.

  9. #9
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    snuggle,

    Hi and welcome to ABW!

    Pets-Warehouse questions should be directed to their forum HERE

    [closed]

    <font size="2" face="Verdana">Haiko


    The secret of success is constancy of purpose. ~ Disraeli
    </font></p>

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