Results 1 to 5 of 5
  1. #1
    Newbie jsr's Avatar
    Join Date
    April 25th, 2007
    Location
    San Francisco, CA
    Posts
    6
    Affiliate Requests Addition of 'Yahoo Conversion Tracking' Code
    Hello everyone.

    Recently we had an affiliate request for us to add some Yahoo Conversion Tracking code to our landing page and subsequent 'goal' pages. I understand the need for trackability, but how can a merchant (i.e. us) be expected to add code for each affiliate that requests it?

    Does anyone else get requests like this one (to add Google or Yahoo conversion tracking code for affiliates)? And if so, how do you accommodate the same request from multiple affiliates?

    Thanks for your feedback,
    JSR

  2. #2
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
    Join Date
    January 18th, 2005
    Location
    Winter Park, FL
    Posts
    6,930
    You can likely get more info in the affiliate manager's forum.

    If you're in-house, then it's your cookie that's being read to flag the sale on your confirmation page, so add an IF statement that injects the affiliate's Y conversion tracking snippet into that same page if the sale belongs to her. If you want to attract power PPC affiliates, consider programming such a system into the affiliate interface, telling affs to paste their conversion code (that will be conditionally loaded for their sales only) into the interface. This way, you can accomodate not only Y, but other engines with tracking. You'll be helping them optimize their spend, which results in you getting more results from them.

    If you're not in-house, but are in a custom-friendly network, you can work with them to pass some data pairs on the affiliate click through (ShareASale calls it SSAID, for example) so the referring affiliate data can be recorded in your cookie (it'll also be recorded into the network's cookie). Make sure your logic works the same as the networks (handling last-in, multi platforms, max return days, etc) and you can still do a conditional IF to load the respective "selling" affiliate's conversion snippets so they can have automated keyword level tracking that doesn't interfere with other measurements you may do for non-aff related stuff.

    I'd suggest not offering this to all of your affiliates - it'll confuse non-PPC affs as well as be of zero value to non-PPC'ers. Save it for your PPC folks and use it as a recruiting tool in this area as well.

    Have fun!

  3. #3
    Newbie jsr's Avatar
    Join Date
    April 25th, 2007
    Location
    San Francisco, CA
    Posts
    6
    Quote Originally Posted by Donuts
    You can likely get more info in the affiliate manager's forum.
    I'll check that forum, too.

    Quote Originally Posted by Donuts
    If you're in-house, then it's your cookie that's being read to flag the sale on your confirmation page, so add an IF statement that injects the affiliate's Y conversion tracking snippet into that same page if the sale belongs to her.
    So, the IF statement would check whether the affiliate has a tracking code associated with her profile, and insert it dynamically?

    Quote Originally Posted by Donuts
    If you want to attract power PPC affiliates, consider programming such a system into the affiliate interface, telling affs to paste their conversion code (that will be conditionally loaded for their sales only) into the interface. This way, you can accomodate not only Y, but other engines with tracking. You'll be helping them optimize their spend, which results in you getting more results from them.
    This does seem like the only way to go. Putting it in the hands of the affiliates themselves.

    Quote Originally Posted by Donuts
    If you're not in-house, but are in a custom-friendly network, you can work with them to pass some data pairs on the affiliate click through (ShareASale calls it SSAID, for example) so the referring affiliate data can be recorded in your cookie (it'll also be recorded into the network's cookie). Make sure your logic works the same as the networks (handling last-in, multi platforms, max return days, etc) and you can still do a conditional IF to load the respective "selling" affiliate's conversion snippets so they can have automated keyword level tracking that doesn't interfere with other measurements you may do for non-aff related stuff.
    Since I am in-house, I guess that doesn't apply to me, but that's a very creative workaround. Sounds like a bit of a hassle, though, huh?

    Quote Originally Posted by Donuts
    I'd suggest not offering this to all of your affiliates - it'll confuse non-PPC affs as well as be of zero value to non-PPC'ers. Save it for your PPC folks and use it as a recruiting tool in this area as well.
    Do you mean don't offer this feature to all affiliates, even for an in-house program? How can you really tell who to offer it to? Not everyone's always straight up about their methods (i.e.: PPC vs. non-PPC)

    Quote Originally Posted by Donuts
    Have fun!
    Thanks a ton for the feedback - and for the quick reply.

    Best Regards,
    jsr

  4. #4
    Newbie Rolet's Avatar
    Join Date
    October 13th, 2007
    Location
    Kansas City, Mo
    Posts
    1,029
    First let me say welcome and I will tell you that we do offer to place tracking codes on conversions pages for them.

    It helps them to best analyze their data and promote our merchants the best they can.

    Now this is not something we give every affiliate put rather those who ask for it and those who we see may need it.

  5. #5
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
    Join Date
    January 18th, 2005
    Location
    Winter Park, FL
    Posts
    6,930
    Quote Originally Posted by jsr
    So, the IF statement would check whether the affiliate has a tracking code associated with her profile, and insert it dynamically?
    Right. On the confirmation page, if your in-house cookie says this is the affiliate getting credit for the sale, you dynamically inject that aff's tracking code.

    Quote Originally Posted by jsr
    Since I am in-house, I guess that doesn't apply to me, but that's a very creative workaround. Sounds like a bit of a hassle, though, huh?
    Not really a hassle, but a necessity. Any network cookie can only be read and edited by that domain, so to use the information (of which aff is getting the credit), you need to write it into your domain's cookie so it can be used for things, like a dynamic insertion of the aff's conversion snippet. Thankfully, some networks make doing this as easy as flipping a switch so that the info you need is embedded in hand off urls so you can easily write code that write that data into your domain's cookie (mirroring the info in the network cookie).


    Quote Originally Posted by jsr
    Do you mean don't offer this feature to all affiliates, even for an in-house program? How can you really tell who to offer it to? Not everyone's always straight up about their methods (i.e.: PPC vs. non-PPC)
    Most affs have no clue what this feature would be for, so to avoid questions and service issues, I'd make it something you provide to those who ask for it. You can list it on ytour recruiting page and PPC affs will take note and most others will pass right over it... "PPC Affiliates can request Conversion code placement". If they're not using PPC, it's not needed. Plus, allowing everyone to inject code into your confirmation page is a bad idea - it's a security issue - you've got to review anyone's snippet before you allow it - so that's another reason why you shouldn't make it available everywhere. I'd say more on this, but it'll just give thieves ideas - think about the security issue more, you'll understand it if you think it through and inspect the data that loads there.

  6. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Adwords conversion tracking from affiliate site to advertiser
    By Osh in forum Search Engine Optimization
    Replies: 0
    Last Post: March 5th, 2012, 06:23 AM
  2. Affiliate Tracking Code in Virtuemart
    By amoosa in forum Programming / Datafeeds / Tools
    Replies: 10
    Last Post: May 7th, 2009, 07:05 AM
  3. Yahoo store - how to place the tracking code?
    By bizzer in forum Midnight Cafe'
    Replies: 1
    Last Post: February 13th, 2007, 06:00 PM
  4. Yahoo! Affiliate Tracking
    By phatbargains in forum Midnight Cafe'
    Replies: 8
    Last Post: July 3rd, 2004, 01:59 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •