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  1. #1
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    Let's say you sign on as an affiliate for a large company like Amazon, Travelocity etc. Should you mention you're an affiliate with "somebigcompany" or not ? In today's affilate world with data feeds and private labeling it's very easy to mask that you have partnered with someone else.

    1) You may give the buyer a certain level of trust that they're dealing with a large, well respected company.

    2) I'm not sure the confirmation emails and receipts will always say the name of your company or the main affiliates name. Would this confuse a user ?

    3) Would product support issues be more easily directed towards the big company ?

    What do you think ?

  2. #2
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    The object is to build a shopping reference center for your affiliate enabled merchants. You do not want to DUPE your visitors into thinks you inventory and fulfill orders. If you do then expect to deal with the

    Mike & Charlie ...

    If they won't adopt and feed a bird ..flip them one! BBQ some Gator and remember to flush WhenU..

  3. #3
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by MrSpeed:
    1) You may give the buyer a certain level of trust that they're dealing with a large, well respected company.<HR></BLOCKQUOTE>

    You want them to trust your company, but you want to lie to them, claiming that you are what you are not.
    You are asking for a lot of trouble with that

    www.cjshoppingnetwork.com

  4. #4
    Resident Genius and Staunch Capitalist Leader's Avatar
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    Definitely say you're an affiliate!

    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> Would product support issues be more easily directed towards the big company ?
    <HR></BLOCKQUOTE>

    And that's one reason why--the answer to that is a definite Yes! THEY are the only ones who can legally promise things in regards to THEIR customer service, or actions they will take to resolve an issue. If *you* make a claim (for instance, that the customer will get their money back, or get an exchange), and the company's response is contrary--guess who gets to provide that money back, exchange, etc.? You!!

    I always make sure to only make service/guarantee-type claims that are clearly plastered on the merchant site--and make it clear that THE COMPANY is the one doing the guaranteeing. None of that "We guarantee you'll like" noise on my sites--THEY guarantee it. Or warranty it. But *I* don't guarantee anything! (If the company doesn't guarantee/warranty the item, I just don't mention guarantees in relation to that merchant at all.)

    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> You may give the buyer a certain level of trust that they're dealing with a large, well respected company. <HR></BLOCKQUOTE>

    If you go ahead and say you're affiliated with BigCompany, it usually works well. If you hide the affiliation, you have to go on the strength of your own brand (or get merchants sending you cease & decists for trademark infringement, if you try to look like their sites).

    IMO it's best to admit the "affiliated" status. Not only do you catch some "reflected light" from the merchant's big name, but then customers aren't concerned to find things like the shopping cart being under a different domain, etc.

    ~Revenue is King

    [This message was edited by Leader on June 08, 2003 at 08:39 PM.]

  5. #5
    ABW Ambassador ShoreMark's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by Leader:
    IMO it's best to admit the "affiliated" status. Not only do you catch some "reflected light" from the merchant's big name, but then customers aren't concerned to find things like the shopping cart being under a different domain, etc.<HR></BLOCKQUOTE> Not only that, but many, if not most, merchants require a logo or notice somewhere on your site along the lines of: "you are associated with...," or "the links are offered through..." etc.

  6. #6
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> IMO it's best to admit the "affiliated" status. Not only do you catch some "reflected light" from the merchant's big name, but then customers aren't concerned to find things like the shopping cart being under a different domain, etc. <HR></BLOCKQUOTE>

    It just came to me that the customer would probably be less likely to go window shopping for better deals at "that large company" that advertises on TV(without your affiliate code attached) if they fell they're already there.

    Thanks for the input !

  7. #7
    Affiliate Manager
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    MrSpeed-
    We have seen people improve conversions switching both ways- it really depends on the site.
    Content sites tend to do very well saying they are recommending our booking engine and sending people to a cobrand or something that looks just like us. Destination sites are often better off with a full private label. In fact, our confirmations remind the customer where they booked, but also refer them to our customer care- best of both worlds

    Jessica Hutson
    Manager of Affiliate Relations/Development
    Interactive Affiliate Network
    http://affiliate.travelnow.com/affiliates/home.jsp

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