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Thread: AOL acquires buy.at to provide Advertising.com with its own affiliate network!

  1. #1
    Affiliate Network Rep
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    AOL acquires buy.at to provide Advertising.com with its own affiliate network!
    Hey Everyone,

    I'm pleased to post this great news! Please see the press release here for full further details.

    buy.at will now have the advantage of being able to leverage Advertising.com's significant depth of technical resources to complement its own technology and offering.

    Advertising.com will now have the advantage of expanding its performance based marketing solutions to their list of retail and merchant advertisers.

    In combination with Advertising.com we will shortly begin offering the buy.at affiliate network to their advertisers in order to provide them a new affiliate marketing channel. This will ultimately mean new opportunities for all our affiliates.

    Thanks to all our affiliates for their efforts to reach this point in our life cycle. We are very much looking forward to growing our relationship with you all over 2008 and beyond. More to come!

    Keep an eye out for buy.at and Advertising.com at the Affiliate Summit!

    Best

    Mal
    Malcolm Cowley
    Advertising.com's buy.at affiliate network
    malcolm.cowley@buy.at
    buyat.com

    Ticketmaster has Beta launched their affiliate program with buy.at - be one of the first to join now!

  2. #2
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Mal, the Washington Post just picked up your press release, so many other news outlets will follow asap. Have a fun day fielding the phone calls that will surely come!

    Congrats to you buddy, this move should shake some things up by lending your team instant credibility, size and resources in significant addition to what you guys have been doing well already.

    Big deal, big day, big congrats to you!

  3. #3
    AM Navigator Geno Prussakov's Avatar
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    Wow.

    And my sincere congratulations!!

    Geno

  4. #4
    http and a telephoto
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    Congratulations!
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  5. #5
    Analytics Dude Kevin's Avatar
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    Wow.
    Kevin Webster
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  6. #6
    Beachy Bill's Avatar
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    Wow, heady news, indeed. Congratulations!

    Maybe you should throw a party...like at Affiliate Summit...to celebrate...
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
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  7. #7
    15 years and counting
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    You're bringing back memories when Advertising.com was doing business with adware companies, including Claria, WhenU, and 180solutions.
    We can congratulate you for selling buy.at. The shareholders should be happy but what's in that deal for the average affiliate like me.

  8. #8
    Affiliate Network Rep
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    Hey Zeus

    That's a good question and I think its important to point out at this point that I am remaining with the team to lead the growth of the network and my own position and our approach has been clear since we began in 2002.

    For affiliates this opens up some interesting benefits like access to other monetization through video, mobile and display.

    It's also going to increase the number of advertisers on the buy.at network so bringing more choice.

    There will be investment in staff and technology development which will lead to better support, communication and affiliate focused tools.

    Thanks to everyone for your continued support - it really is an exciting day for me as one of the founders to see the network through this next stage of ownership and beyond.

    Best

    Mal
    Malcolm Cowley
    Advertising.com's buy.at affiliate network
    malcolm.cowley@buy.at
    buyat.com

    Ticketmaster has Beta launched their affiliate program with buy.at - be one of the first to join now!

  9. #9
    Influencer Marketing GravityFed's Avatar
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    Congratulations you guys

  10. #10
    Affiliate Marketing Consultant Andy Rodriguez's Avatar
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    Quote Originally Posted by buy at
    it really is an exciting day for me as one of the founders to see the network through this next stage of ownership and beyond.

    Best

    Mal
    and well deserved Mal .... working closely with you and your team for the last several years has proven to me that with your continued guidance, advertisng.com will follow the proper path ... and do right within the affiliate industry.

    Looking forward to an exciting 2008 and beyond ...
    Andy Rodriguez Consulting, Affiliate Program Management and Consulting Services, Since 2001
    www.andyrodriguez.com | E: abw@andyrodriguez.com | P: (888) 931-ANDY (2639) | Skype: affiliatedoctor | AIM & MSN: AffiliateDoctor | Subscribe To Our ABW Forum Posts | Follow me on Twitter | Join Our Affiliate Programs

  11. #11
    Outsourced Program Manager Jorge - SHOPiMAR's Avatar
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    Cool deal, congrats to everyone!


  12. #12
    ABW Ambassador
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    Wow ..
    Never thought Buy.at is such big league ..
    Last checked it was barely a network with very few merchants
    Perhaps - it was the PLATFORM / TECHNOLOGY of Buy.at that AOL was after as they can use it for Advertising.com retailers now?

    Congrats!!.. This news JERKED me honestly!

  13. #13
    Best New ABW Member 2007 sfcom's Avatar
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    Quote Originally Posted by buy at
    ...For affiliates this opens up some interesting benefits like access to other monetization through video, mobile and display.
    Definitely listening now. Can't wait for the details. Congrats to you and your team.

    -sfcom


  14. #14
    ABW Ambassador Greg Rice's Avatar
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    Wow, this is huge. Congrats!
    Greg Rice Affiliate Program Management
    www.gocmc.com info(AT)gocmc.com | 330-259-1223

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  15. #15
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    This is such an exciting day! We are so thrilled to be working with buy.at and having them as part of the Advertising.com family. Looking forward to seeing everyone at the Affiliate Summit!

  16. #16
    Member samharrelson's Avatar
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    Congrats to Mal as well as Missy and Amy and the Advertising.com team. This is definitely a big day for affiliate marketing and should make the buzz for the Affiliate Summit even louder.

  17. #17
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Absolutely amazing news. I'm really excited about all the new possibilities.
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  18. #18
    Merchant & ABW Ambassador
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    Congratz Malcom!!

  19. #19
    Outsourced Program Manager John Jupp's Avatar
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    Superb News
    Malcolm. Nice one son.

    Been following this behind the scenes for a while. Nice to see it bear fruit. Make sure your people up North in the UK don't get too drunk.

    I'll be chatting with you all soon about widgets and stuff anyhow. Presume all the familiar faces shall remain in situ?

    This may have concerns in the UK as already expressed but the general view is very favourable and to be honest it is not before time.

    AOL needed something like this and now they are backing your ethical and professional and innovative approach you guys will do seriously well.

    Drop me a line on your forthcoming worldwide programs and I'll pass you a few blue chips which are doing the affiliate route in the US as well as their own merchant side.

    Just make sure that the AOL conglomeration does not erode the interpersonal and uniquely friendly way that Buy.at has been marked not only as THE party network but as a helpful, personal and friendly team.
    Flambi Media Limited - USA/UK/EU Affiliate Management Expertise

  20. #20
    Newbie Kieron's Avatar
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    Quote Originally Posted by redtagdeals
    Wow ..
    Never thought Buy.at is such big league ..
    The thing to remember is that although new to the US market, Buy.at have been one of the major UK affiliate networks for years now. I'm had the pleasure of working with Mal and the team for 5 or 6 years and I'm really delighted with the news announced today.

    Congratulations Mal, this is great news for Buy.at and the affiliate industry as a whole and well and truly deserved.

    Cheers!

    Kieron

  21. #21
    Outsourced Program Manager John Jupp's Avatar
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    aaah! So when are you going to announce the Video Widgat as Advertising.com has the tech? Time for a
    Flambi Media Limited - USA/UK/EU Affiliate Management Expertise

  22. #22
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    Congrats

  23. #23
    The slot machine that IS paid! Billy Kay's Avatar
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    Wow - I can see your big grin 4000 miles away!!!!

    I guess the next logical step is "Billy Kay acquires AOL"

    Congrats Mate

  24. #24
    ABW Ambassador sjangro's Avatar
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    Big news. Congrats Mal!

  25. #25
    Affiliate Network Rep
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    Some familiar faces on this thread :-) Thanks everyone for the well wishes.

    Looking forward to seeing you all soon at Affiliate Summit.

    Best

    Mal
    Malcolm Cowley
    Advertising.com's buy.at affiliate network
    malcolm.cowley@buy.at
    buyat.com

    Ticketmaster has Beta launched their affiliate program with buy.at - be one of the first to join now!

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