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  1. #1
    Newbie
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    February 7th, 2008
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    broad,pharase,exact match...adwords..??
    hello
    my name is laszlo..I m from Romania...I just started affiliate marketing...
    I would need some help.....

    if someone types in : natural dog food in google,what kind of sponzored ads will appear?

    Those ads who have bid on "natural dog food"-with exact match? OR
    those ads who have bid on natural -with broad match? OR both???



    thanks...laszlo

  2. #2
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    January 18th, 2005
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    Both keywords you described will trigger their entry into the auction to compete for the spots, but doesn't guarantee they'll be displayed.

    Take this tutorial to learn more details:
    http://services.google.com/awp/en_us...073/index.html

    And here's the help area for other pertinent information:
    http://adwords.google.com/support/bin/topic.py?topic=78

    Good luck to you!

  3. #3
    Analytics Dude Kevin's Avatar
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    Don't forget: It's not always what appears that matters... It's what gets clicked, and what converts
    Kevin Webster
    twitter: levelanalytics

    Kayak Fishing
    Web Analytics and Affiliate Marketing

  4. #4
    Newbie primaryads-uk's Avatar
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    February 5th, 2008
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    Think of keywords as a funnel.

    Google looks for accounts with the exact word in the account. It's much more likely to be a good fit from a relevance perspective. CTR will invariably be higher as there will be fewer matches (i.e. there will be only one)

    Once it does the exact match advertisers it looks for phrase match ones and shows those. If you bid higher for your phrase match then Google will deem to show that version when the term is in as both. After all they want to make more money from you.

    Broad match for my way of thinking is lazy man's PPC, although you get long tail words I would guarantee for every plus long tail word you'll end up with 5 not relevant or significantly less relevant unless you spend a ton of time on negatives.

    My advice would be to use exacts only. That makes it easier to assess ad copy with specific keywords. If that doesn't give you enough volume then add in phrase match and only if you are desperate for lots of traffic or reasearching a new vertical would you use broad.

    That's just an opinion I am sure there will be plenty of alterative opinions, but we've been working that system since Google came out back in early 2002 with their adwords select program (the CPC program), the CPM one started in mid 2001.

  5. #5
    Newbie
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    February 7th, 2008
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    thanks guys for your answers....it s starting to become clear


    My real problem was(wy I asked this quastion),is that I used Clickadequilizer,and keyword elite,to research the competition for a specific term...this gave me ,a number of ads that where biding on that term.

    But when I typed in that term in google,it came up, a lot more of ads...

    So, as I understand,you cannot really,research the competition for a specific term,because there will be additional ads wich are using broad match(but also these are not so relevant).....

    thanks...laszlo

  6. #6
    Full Member OICUAM2's Avatar
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    AdWords is a tough nut to crack.

  7. #7
    Newbie
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    It depends on how the AdWords advertiser wrote the ad campaign. He can set it up for exact matches only as well as general matches. You could have pages on your site that are set up for general matches and others for exact matches.

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