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February 12th, 2008, 08:23 PM #1
Clickers not what we expect
- Join Date
- October 30th, 2007
Thought this article might interest everyone:
Short synopsis of conclusions:
- 6% of ad clickers account for 50% of ad clicks.
- Clickers tend to be male, 25-40, under $40k income.
- They don't buy online as much as you would expect.
- They tend to visit gambling, auction and job search sites.
- They are decidedly not representative of the online buying population.
- They are therefore distorting our PPC advertising metrics.
Last edited by Haiko de Poel, Jr.; February 12th, 2008 at 08:47 PM. Reason: removed hotlink
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