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  1. #1
    Full Member
    Join Date
    October 30th, 2007
    Clickers not what we expect
    Thought this article might interest everyone:

    Short synopsis of conclusions:

    - 6% of ad clickers account for 50% of ad clicks.
    - Clickers tend to be male, 25-40, under $40k income.
    - They don't buy online as much as you would expect.
    - They tend to visit gambling, auction and job search sites.
    - They are decidedly not representative of the online buying population.
    - They are therefore distorting our PPC advertising metrics.

    Interesting stuff.
    Last edited by Haiko de Poel, Jr.; February 12th, 2008 at 08:47 PM. Reason: removed hotlink

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