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  1. #1
    ABW Ambassador
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    Yahoo Now Allows U.S. Publishers To Direct Link To Merchants
    I'm sure people found ways to do it regardless but now they're fine with it:

    http://www.revenews.com/yahoo-search...g-becomes.html

  2. #2
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    Exclamation Yahoo no Longer requires LP where do we find the best "direct" offers?
    I got notice from CJ last night that Yahoo is changing their TOS to delete the requiremnet that ALL affiliate traffic be sent to a LP first.

    Now this is a big change how are the best offers that allow "Direct" traffic found?

  3. #3
    http and a telephoto
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    It will be per merchant, so you will have to email AM's or dig through Merchant TOS'.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  4. #4
    Full Member KODea's Avatar
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    Do you think big G will follow?

  5. #5
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    I think G will Wait & Watch.
    This is clearly a move to help fend off the MSN offer. I think G will let Yahoo have their "day in the Sun" and then suck the revenue lost back in and maybe something extra just to get a nice "POP" and let everyone know who is the master.

    Just IMHO

    LincolnAve.

  6. #6
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    I'm in favor of the move reported here, but I wish the engines had permissioning controls, there's too much abuse going on with dtm domain name ppc bidders.

    Best case: PPC engine allows the site owner to permit third parties to also bid on traffic directed to their site. No major engines currently do this.

    Okay case: PPC engine allows anyone to send traffic to any site they want. G does this, report says Y now does this.

    Worst case: Nobody can bid on ppc traffic that doesn't go to a domain they own. Limits partnerships, agencies, affiliate reach and more. The way Y has done it until now.

  7. #7
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Quote Originally Posted by KODea
    Do you think big G will follow?
    Y is following G's lead here, G's been that way for many years. Y trying to play catch up by imitating the leader. Y may want to beef up the click fraud detection if they want to really impress people.

  8. #8
    Full Member deepestblue's Avatar
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    This is huge news. DTM affs. will be grateful to CJ for working with Yahoo on this policy change.

  9. #9
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    "there's too much abuse going on with dtm domain name ppc bidders."

    Isn't that one pretty easy to handle. If merchants don't want it, don't allow it. And if they see affiliates do it, deactivate them and then let them waste their money sending the merchant free traffic.

  10. #10
    Merchant & ABW Ambassador
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    Discussion going on too (edited out)
    Last edited by Trust; February 15th, 2008 at 05:52 PM. Reason: just merged them

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