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  1. #1
    Full Member 212TomTom's Avatar
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    How important is a domain name to PPC?
    I'm currently running successful (ie. profitable) PPC campaigns that target specific pages within my site. I'm debating over whether to take these specific pages and put them under their own domain.

    For example... fictitious site name is
    www tomsautomobiles com

    Within that site, I have several pages that sell blue ford trucks, red ford trucks and green ford trucks. With regard to PPC (ranking, bidding, etc) would I be better off to purchase
    www fordtrucks com
    and move those pages over?

    Thanks!

  2. #2
    ABW Ambassador IOWNIE's Avatar
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    Yes.....and for about $75,000 YOU COULD OWN fordtrucks.COM.

    What I do is make sites somewhere inbetween what you are suggesting. A generic FORD site like iownfords where you could then put all your categories like cars, vans. trucks, parts, etc....

    But then again....my sites don't make alot of money yet so you might want to wait until an expert chimes in.

  3. #3
    Full Member KODea's Avatar
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    When it comes to PPC the domain name really is not the issue. The ad and it's relevancy to the keyword(s) is what's important.

  4. #4
    ABW Ambassador IOWNIE's Avatar
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    I think I disagree with that but I would be happy to learn why I feel that way. If you PPC the word VIAGRA and you own VIAGRA.com wont that get more than joesviagrashop.com?

    Or are you saying that with PPC viagra.com vs joesviagrashop would have an = opportunity to pay per click?

  5. #5
    Full Member KODea's Avatar
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    PPC advertising is an auction..domain name means nothing If you own viagra.com and bid on the keyword VIAGRA and you bid $1.50 per click and I own joesviagrashop.com and bid $1.51 per click then my ad will rank higher than yours. SEO is a different animal and G and Y also have "Quality Score's" to get rid of smaller or non relevant advertisers.

  6. #6
    Beachy Bill's Avatar
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    However, having a domain name with relevant keywords will help a bit with the quality score. Not much, but with Quality Score, every little bit does help with the overall cost of running those ads.

    On the other hand if you find FordTrucks dot com and buy it for $75K to improve your quality score - Ford will just come along and take it from you.

    But, it is just as important to do things that can be done for "free" and without risk - such as having an About Us Page with real contact information and a Privacy Page with real content.
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  7. #7
    Outsourced Program Manager DaveAMWSO's Avatar
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    Quote Originally Posted by KODea
    PPC advertising is an auction..domain name means nothing If you own viagra.com and bid on the keyword VIAGRA and you bid $1.50 per click and I own joesviagrashop.com and bid $1.51 per click then my ad will rank higher than yours. SEO is a different animal and G and Y also have "Quality Score's" to get rid of smaller or non relevant advertisers.

    I believe it's a bit more complicated than this. Adwords also involves a quality score, and if my quality score is higher than yours, then my bid at 1.50 WILL rank above your bid at 1.51.

    Google's quality score factors involve ad, keywords and landing page. I believe the Yahoo quality score only involved ad/keyword and click throughs. Yahoo doesn't really look at the landing page.

    A domain name with relevant keywords should improve your Google quality score slightly, thereby lowering your position/bid cost. For Yahoo, I believe it will matter naught.

    I'm not a PPC Ninja, so please anyone can jump in and correct if I'm mistaken.
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  8. #8
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    With Google what really matters most is CTR. If you have a high CTR then Google lowers your cost for the ad and displays it more often.

    And having the keyword in the display/destination URL leads to increased CTR, especially if it helps with perceived relevancy.

    Your ad will also be displaying with others and often the display URL of the others has nothing whatsoever to do with the keyword. That's an advantage for you. Remember, Google bolds the keywords in the sponsored ads.

    One thing you can do is tomsautomobiles com/ford in the display/destination URLs. It's a whole lot cheaper than buying ford.com.

  9. #9
    Full Member KODea's Avatar
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    I agree with what everyone is saying however I'll give you a REAL example of Quality Score and Rank. for years I have been advertising with PPC with Y and G. I have a site that is in competition with merchants that is very competitive. With G my min click is .60 for something 2 years ago was .10. Years ago all I cared about was being ranked like somewhere between 10-15 (last on 1st page or top of 2nd). Then they started with QS and I had to go up to the min (.60). Now I'm ranked like top 7 for all keywords. my advertisng with G has tripled from 2 years ago!!!

    believe me it's not complicated, Adwords involves a quality score, and if my quality score is higher than yours, it means nothing for Rank.. G will take the largest bidder it's an auction and there in business to maximize profits.

  10. #10
    ABW Ambassador newestuser's Avatar
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    That's why some merchants say "maximum bid $.x".. so they can bid $.x+1, and feel comfortable that they'll be on top.

  11. #11
    Newbie Rolet's Avatar
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    Your URL is taken in to account with your quality score, the more relevant your url, page content and key terms the less your cpc will be. For instance using your red for truck analogy

    Ad:
    Local Red Ford Trucks
    Why shop out of town
    when you can buy local
    vanity URL and Destination urls - RedFordTruck.whatever
    or another choice - red.fordtrucks.com
    or another choice - trucks.redfords.com
    or another MyTrucks.com/red_ford

    Landing page also needs to have some prominence to Ford Trucks with the word red showing as well.

    your vanity or display url and your destination url is very important in G and Y....VERY important to your quality score, which we all know affects your cpc. But it is not needed to have separate domains, but rather a url that reflects your key terms.

  12. #12
    Full Member KODea's Avatar
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    Maximum bid or do you mean to say "Minimum bid: $.X"? anyways yes Minimum bid plus 1 will probably not get you to the top. I think a Good QS score gives you the more options.

  13. #13
    Newbie Rolet's Avatar
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    Quote Originally Posted by KODea
    Maximum bid or do you mean to say "Minimum bid: $.X"? anyways yes Minimum bid plus 1 will probably not get you to the top. I think a Good QS score gives you the more options.
    I think a good resource for you to learn how important your QS is to your CPC:

    the exact lesson can be found here:
    http://services.google.com/awp/en_us...729/index.html

    Overall lessons on Adwords:
    http://www.google.com/adwords/learningcenter/

  14. #14
    Newbie Rolet's Avatar
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    Quote Originally Posted by KODea
    PPC advertising is an auction..domain name means nothing If you own viagra.com and bid on the keyword VIAGRA and you bid $1.50 per click and I own joesviagrashop.com and bid $1.51 per click then my ad will rank higher than yours. SEO is a different animal and G and Y also have "Quality Score's" to get rid of smaller or non relevant advertisers.

    You really need to learn more about how this works, top placement is not always handed out to the highest bidder, G know that if the page is relevant they will make more form that advertiser rather than one who is taking traffic to a useless page

  15. #15
    Full Member KODea's Avatar
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    I don't think anyone would spend hundred's or in my case thousand's of dollars per mo with G to send someone to a useless page. G really only cares about the big advertisers. My QS score and CTR improved alot since I've been on the 1st page ((and spending 3 times as much $$$)), not because I did anything different with my domain name, landing page, keywords or ads.

    yes I think I need to learn more about QS and CTR. but I don't have time now that I have alot more data entry work. My net has gone up but I was life was better 2 years ago!!!

  16. #16
    Newbie Rolet's Avatar
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    You would be amazed, I handled a multi million dollar PPC campaign (you can see who on my linkedin page) and after I went in and optimized the campaign, changed destination urls to reflect keyterms, optimized ads and landing pages, my CPC click went down by half my ad position increased and my conversions tripled. Don't think that your max cpc is the only thing that determines your placement and also don't think that the first placement is the best placement for all products. I am just trying warn you that what you may think is working for you right now really may not be as great as you think. I also don't want any noobs to think that PPC campaigns are based purely on Max CPC.

    Oh and yes I have seen advertisers spend thousands on Key terms leading to completely irrelevant pages. It is quite common.

    Another statement you made concerns me as well, by stating you don't have the time to learn right now and your quality of life is worse than two years ago, I don't understand why you wouldn't want to learn so you can be running your ads for the best possible ROUI and a better life...

    I am here to help, if you would like me to. I would be more than happy to analyze your PPC's and show you where to optimize to increase your conversions, your QS and make the most out of your PPC campaigns.

    Have a great day.

  17. #17
    The Seal of Aproval rematt's Avatar
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    Quote Originally Posted by KODea
    My QS score and CTR improved alot since I've been on the 1st page ((and spending 3 times as much $$$)), not because I did anything different with my domain name, landing page, keywords or ads.
    My experience has been almost the exact opposite of yours. I'm spending considerably less on PPC than I was a year ago and enjoying a higher CTR and better positioning.

    You are right though, you can "bulldoze" your way to higher placement by bidding considerably higher than everyone else. The problem with that strategy is what it does to your bottom line. Just suppose for a moment that you could get identical ad placement for half the cost or even one third the cost. What affect would that have on your profitability. This is where QS comes in to play. In order to get top placement relative to your competition for those spots you can have a high QS low bid, high bid low QS or a balance somewhere in the middle. High QS you pay for by optimizing your landing pages, ads and keywords. High bid you pay for every time someone clicks your ad. Which do you think will be the most cost effective?

    -rematt
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  18. #18
    Full Member KODea's Avatar
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    I've tried optimizing my campaign after all those QS issues that G was doing in the past. Everytime I did something like trying to make it more relevant to my url, page content and key terms the more they would hit me with higher min bids. I just gave up and paid more which ranked me higher than I wanted. Do you guys think I should try again with my current account or start another one with a different credit card and URL?

  19. #19
    Newbie Rolet's Avatar
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    Kodea - contact me via email with a phone number where I can call you to discuss how you can optimize your campaigns

    aunesty at rolet dot com

  20. #20
    Full Member KODea's Avatar
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    I've got 2 kids home this week (school vacation). one that is sick. I'm a mr. mom who can't carry on a phone conversation for more than a minute without interruptions. Perhaps next week after you get back from Vegas. give me your preferred e-mail address here is mine kodea@rochester.rr.com and we can discuss your fees.

    Kevin

  21. #21
    Newbie Rolet's Avatar
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    I wasn't going to charge you anything. I am just offering to help for free. I only want a couple of minutes of your time, as I am home recovering from surgery. My email is listed in my last post, as well as my profile and also all my AIM and Yahoo contact information. Let me know when will work for you. Kids and interruptions don't bother me, I am a mother of four.

  22. #22
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    Since a domain name costs less than $10, and I'm guessing your web hosting allows multiple domains in your account, why aren't you just testing the theory?

    Proof is in the results. You can have identical content, but using different domains, split test the results, and within a few days, you'll know.

    Usually having a name that reflect the purpose of your website is going to increase the QUALTIY of your clicks and your conversion rates. People do read the displayed URL to make sure it looks significant to their desires.

  23. #23
    Full Member 212TomTom's Avatar
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    Quote Originally Posted by Rolet
    Your URL is taken in to account with your quality score, the more relevant your url, page content and key terms the less your cpc will be. For instance using your red for truck analogy

    Ad:
    Local Red Ford Trucks
    Why shop out of town
    when you can buy local
    vanity URL and Destination urls - RedFordTruck.whatever
    or another choice - red.fordtrucks.com
    or another choice - trucks.redfords.com
    or another MyTrucks.com/red_ford

    Landing page also needs to have some prominence to Ford Trucks with the word red showing as well.

    your vanity or display url and your destination url is very important in G and Y....VERY important to your quality score, which we all know affects your cpc. But it is not needed to have separate domains, but rather a url that reflects your key terms.
    Rolet,
    Thanks for the feedback. Based on what you're saying then, I'm guessing that something I've been trying should work just as well as buying a new domain. I've been using subdomains (well, not true subdomains). For example:

    I've redirected (via my hosting interface)
    redfordtrucks dot tomsautomobiles dot com
    to
    www dot tomsautomobiles dot com/redfordtrucks.html

    So it's not a true subdomain in the sense of there being a www tomsautomobiles com/redfortrucks/index.html .

    This way I can put
    redfortrucks dot tomsautomobiles dot com
    as the display and destination URL and I've got the relevant "red", "ford" and "trucks" in the URL

    Is my logic sound?

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