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February 18th, 2008, 05:40 PM #1How important is a domain name to PPC?
I'm currently running successful (ie. profitable) PPC campaigns that target specific pages within my site. I'm debating over whether to take these specific pages and put them under their own domain.
For example... fictitious site name is
www tomsautomobiles com
Within that site, I have several pages that sell blue ford trucks, red ford trucks and green ford trucks. With regard to PPC (ranking, bidding, etc) would I be better off to purchase
www fordtrucks com
and move those pages over?
February 18th, 2008, 05:55 PM #2
Yes.....and for about $75,000 YOU COULD OWN fordtrucks.COM.
What I do is make sites somewhere inbetween what you are suggesting. A generic FORD site like iownfords where you could then put all your categories like cars, vans. trucks, parts, etc....
But then again....my sites don't make alot of money yet so you might want to wait until an expert chimes in.
February 18th, 2008, 06:13 PM #3
When it comes to PPC the domain name really is not the issue. The ad and it's relevancy to the keyword(s) is what's important.
February 18th, 2008, 06:29 PM #4
I think I disagree with that but I would be happy to learn why I feel that way. If you PPC the word VIAGRA and you own VIAGRA.com wont that get more than joesviagrashop.com?
Or are you saying that with PPC viagra.com vs joesviagrashop would have an = opportunity to pay per click?
February 18th, 2008, 06:41 PM #5
PPC advertising is an auction..domain name means nothing If you own viagra.com and bid on the keyword VIAGRA and you bid $1.50 per click and I own joesviagrashop.com and bid $1.51 per click then my ad will rank higher than yours. SEO is a different animal and G and Y also have "Quality Score's" to get rid of smaller or non relevant advertisers.
February 18th, 2008, 06:55 PM #6
However, having a domain name with relevant keywords will help a bit with the quality score. Not much, but with Quality Score, every little bit does help with the overall cost of running those ads.
On the other hand if you find FordTrucks dot com and buy it for $75K to improve your quality score - Ford will just come along and take it from you.
But, it is just as important to do things that can be done for "free" and without risk - such as having an About Us Page with real contact information and a Privacy Page with real content.
February 18th, 2008, 10:00 PM #7Originally Posted by KODea
I believe it's a bit more complicated than this. Adwords also involves a quality score, and if my quality score is higher than yours, then my bid at 1.50 WILL rank above your bid at 1.51.
Google's quality score factors involve ad, keywords and landing page. I believe the Yahoo quality score only involved ad/keyword and click throughs. Yahoo doesn't really look at the landing page.
A domain name with relevant keywords should improve your Google quality score slightly, thereby lowering your position/bid cost. For Yahoo, I believe it will matter naught.
I'm not a PPC Ninja, so please anyone can jump in and correct if I'm mistaken.[B]Dave Oliver[/B] - AMWSO Affiliate Program Management Team
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February 19th, 2008, 12:30 AM #8
- Join Date
- October 30th, 2007
With Google what really matters most is CTR. If you have a high CTR then Google lowers your cost for the ad and displays it more often.
And having the keyword in the display/destination URL leads to increased CTR, especially if it helps with perceived relevancy.
Your ad will also be displaying with others and often the display URL of the others has nothing whatsoever to do with the keyword. That's an advantage for you. Remember, Google bolds the keywords in the sponsored ads.
One thing you can do is tomsautomobiles com/ford in the display/destination URLs. It's a whole lot cheaper than buying ford.com.
February 19th, 2008, 08:21 AM #9
I agree with what everyone is saying however I'll give you a REAL example of Quality Score and Rank. for years I have been advertising with PPC with Y and G. I have a site that is in competition with merchants that is very competitive. With G my min click is .60 for something 2 years ago was .10. Years ago all I cared about was being ranked like somewhere between 10-15 (last on 1st page or top of 2nd). Then they started with QS and I had to go up to the min (.60). Now I'm ranked like top 7 for all keywords. my advertisng with G has tripled from 2 years ago!!!
believe me it's not complicated, Adwords involves a quality score, and if my quality score is higher than yours, it means nothing for Rank.. G will take the largest bidder it's an auction and there in business to maximize profits.
February 19th, 2008, 08:30 AM #10
That's why some merchants say "maximum bid $.x".. so they can bid $.x+1, and feel comfortable that they'll be on top.
February 19th, 2008, 08:34 AM #11
Your URL is taken in to account with your quality score, the more relevant your url, page content and key terms the less your cpc will be. For instance using your red for truck analogy
Local Red Ford Trucks
Why shop out of town
when you can buy local
vanity URL and Destination urls - RedFordTruck.whatever
or another choice - red.fordtrucks.com
or another choice - trucks.redfords.com
or another MyTrucks.com/red_ford
Landing page also needs to have some prominence to Ford Trucks with the word red showing as well.
your vanity or display url and your destination url is very important in G and Y....VERY important to your quality score, which we all know affects your cpc. But it is not needed to have separate domains, but rather a url that reflects your key terms.
February 19th, 2008, 08:38 AM #12
Maximum bid or do you mean to say "Minimum bid: $.X"? anyways yes Minimum bid plus 1 will probably not get you to the top. I think a Good QS score gives you the more options.
February 19th, 2008, 08:48 AM #13Originally Posted by KODea
the exact lesson can be found here:
Overall lessons on Adwords:
February 19th, 2008, 08:51 AM #14Originally Posted by KODea
You really need to learn more about how this works, top placement is not always handed out to the highest bidder, G know that if the page is relevant they will make more form that advertiser rather than one who is taking traffic to a useless page
February 19th, 2008, 09:34 AM #15
I don't think anyone would spend hundred's or in my case thousand's of dollars per mo with G to send someone to a useless page. G really only cares about the big advertisers. My QS score and CTR improved alot since I've been on the 1st page ((and spending 3 times as much $$$)), not because I did anything different with my domain name, landing page, keywords or ads.
yes I think I need to learn more about QS and CTR. but I don't have time now that I have alot more data entry work. My net has gone up but I was life was better 2 years ago!!!
February 19th, 2008, 09:41 AM #16
You would be amazed, I handled a multi million dollar PPC campaign (you can see who on my linkedin page) and after I went in and optimized the campaign, changed destination urls to reflect keyterms, optimized ads and landing pages, my CPC click went down by half my ad position increased and my conversions tripled. Don't think that your max cpc is the only thing that determines your placement and also don't think that the first placement is the best placement for all products. I am just trying warn you that what you may think is working for you right now really may not be as great as you think. I also don't want any noobs to think that PPC campaigns are based purely on Max CPC.
Oh and yes I have seen advertisers spend thousands on Key terms leading to completely irrelevant pages. It is quite common.
Another statement you made concerns me as well, by stating you don't have the time to learn right now and your quality of life is worse than two years ago, I don't understand why you wouldn't want to learn so you can be running your ads for the best possible ROUI and a better life...
I am here to help, if you would like me to. I would be more than happy to analyze your PPC's and show you where to optimize to increase your conversions, your QS and make the most out of your PPC campaigns.
Have a great day.
February 19th, 2008, 09:57 AM #17Originally Posted by KODea
You are right though, you can "bulldoze" your way to higher placement by bidding considerably higher than everyone else. The problem with that strategy is what it does to your bottom line. Just suppose for a moment that you could get identical ad placement for half the cost or even one third the cost. What affect would that have on your profitability. This is where QS comes in to play. In order to get top placement relative to your competition for those spots you can have a high QS low bid, high bid low QS or a balance somewhere in the middle. High QS you pay for by optimizing your landing pages, ads and keywords. High bid you pay for every time someone clicks your ad. Which do you think will be the most cost effective?
-rematt"I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant." - Richard Nixon
February 19th, 2008, 01:11 PM #18
I've tried optimizing my campaign after all those QS issues that G was doing in the past. Everytime I did something like trying to make it more relevant to my url, page content and key terms the more they would hit me with higher min bids. I just gave up and paid more which ranked me higher than I wanted. Do you guys think I should try again with my current account or start another one with a different credit card and URL?
February 19th, 2008, 01:13 PM #19
Kodea - contact me via email with a phone number where I can call you to discuss how you can optimize your campaigns
aunesty at rolet dot com
February 19th, 2008, 01:31 PM #20
I've got 2 kids home this week (school vacation). one that is sick. I'm a mr. mom who can't carry on a phone conversation for more than a minute without interruptions. Perhaps next week after you get back from Vegas. give me your preferred e-mail address here is mine firstname.lastname@example.org and we can discuss your fees.
February 19th, 2008, 01:35 PM #21
I wasn't going to charge you anything. I am just offering to help for free. I only want a couple of minutes of your time, as I am home recovering from surgery. My email is listed in my last post, as well as my profile and also all my AIM and Yahoo contact information. Let me know when will work for you. Kids and interruptions don't bother me, I am a mother of four.
February 21st, 2008, 08:23 AM #22
- Join Date
- January 4th, 2006
Since a domain name costs less than $10, and I'm guessing your web hosting allows multiple domains in your account, why aren't you just testing the theory?
Proof is in the results. You can have identical content, but using different domains, split test the results, and within a few days, you'll know.
Usually having a name that reflect the purpose of your website is going to increase the QUALTIY of your clicks and your conversion rates. People do read the displayed URL to make sure it looks significant to their desires.
February 24th, 2008, 10:02 PM #23Originally Posted by Rolet
Thanks for the feedback. Based on what you're saying then, I'm guessing that something I've been trying should work just as well as buying a new domain. I've been using subdomains (well, not true subdomains). For example:
I've redirected (via my hosting interface)
redfordtrucks dot tomsautomobiles dot com
www dot tomsautomobiles dot com/redfordtrucks.html
So it's not a true subdomain in the sense of there being a www tomsautomobiles com/redfortrucks/index.html .
This way I can put
redfortrucks dot tomsautomobiles dot com
as the display and destination URL and I've got the relevant "red", "ford" and "trucks" in the URL
Is my logic sound?
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