There was a word that I kept hearing over and over at the summit this year and it was gaming (or game) From the keynote where I heard it first, to the SEO seminar by Wil Reynolds (man knows what he is talking about since I had thought about everything he said before he said it, but he was very good :-) to other seminars and talks I have with people the word kept coming up and it was about gambling.

What I came away from it with (and I always knew in my gut) don't game the system, it isn't very easy to do anymore because the powers that be know about it. If you are going to put in the effort to game the system then just use that effort and do it right, you'll do better in the long run.