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March 5th, 2008, 12:57 AM #1Kiss Last Click Goodbye? The Sweetness & The Sorrow
Members of ABW have delved into the meaning of the click in many threads/posts.
What constitutes a click? Who gets the commission? First click? Middle click? Last Click?
Here's an interesting article about the changes that could affect how online ad hits are measured/valued:
Marketers Seek Better Ways To Measure Online Ad Hits
Now, advertisers are moving beyond counting clicks and even impressions to get a fuller view of the contribution other, richer forms of digital ads make to eventual sales. Microsoft has started to test "Engagement Mapping," a tool that promises to assign value to all forms of digital advertising preceding the last click to that advertiser's Web site ... Agencies also will have the ability to adjust the importance (measurable weight) of various ad types ...
Last edited by Rhia7; March 5th, 2008 at 01:08 AM.~Rhia7 -- Remember the 7
March 5th, 2008, 08:39 AM #2
- Join Date
- June 7th, 2006
If Microsoft is leading the way on a new technology you can rest assure it will fail until someone else does it right.
March 5th, 2008, 01:55 PM #3
Coremetrics has been doing somthing similar for a while. The idea behind all these is to capture the data and value of all the different marketing campaigns that resulted in a specific sale.
March 6th, 2008, 03:15 AM #4
- Join Date
- January 18th, 2005
Why is this getting rid of the last click?
By Haiko de Poel, Jr. in forum Virtual Family and Off-TopicReplies: 65Last Post: January 26th, 2006, 02:26 PM
By buy_online in forum Rakuten LinkShare - LSReplies: 0Last Post: February 8th, 2003, 08:01 PM
By breeze in forum Commission Junction - CJReplies: 1Last Post: April 12th, 2002, 09:08 AM