Results 1 to 4 of 4
  1. #1
    What's the word? Rhia7's Avatar
    Join Date
    January 13th, 2006
    Kiss Last Click Goodbye? The Sweetness & The Sorrow
    Members of ABW have delved into the meaning of the click in many threads/posts.
    What constitutes a click? Who gets the commission? First click? Middle click? Last Click?

    Here's an interesting article about the changes that could affect how online ad hits are measured/valued:

    Marketers Seek Better Ways To Measure Online Ad Hits

    Now, advertisers are moving beyond counting clicks and even impressions to get a fuller view of the contribution other, richer forms of digital ads make to eventual sales. Microsoft has started to test "Engagement Mapping," a tool that promises to assign value to all forms of digital advertising preceding the last click to that advertiser's Web site ... Agencies also will have the ability to adjust the importance (measurable weight) of various ad types ...
    Last edited by Rhia7; March 5th, 2008 at 12:08 AM.
    ~Rhia7 -- Remember the 7
    Twitter me

  2. #2

    Join Date
    June 7th, 2006
    If Microsoft is leading the way on a new technology you can rest assure it will fail until someone else does it right.

  3. #3
    Outsourced Program Manager paladin's Avatar
    Join Date
    January 29th, 2007
    Coremetrics has been doing somthing similar for a while. The idea behind all these is to capture the data and value of all the different marketing campaigns that resulted in a specific sale.

  4. #4
    ABW Ambassador
    Join Date
    January 18th, 2005
    Why is this getting rid of the last click?

  5. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. It gives me great sorrow to announce ...
    By Haiko de Poel, Jr. in forum Virtual Family and Off-Topic
    Replies: 65
    Last Post: January 26th, 2006, 01:26 PM
  2. Hello, Goodbye, Hello again, and goodbye again
    By buy_online in forum Rakuten LinkShare - LS
    Replies: 0
    Last Post: February 8th, 2003, 07:01 PM
    By breeze in forum Commission Junction - CJ
    Replies: 1
    Last Post: April 12th, 2002, 08:08 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts