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  1. #1
    Full Member 212TomTom's Avatar
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    Best way to deal with/recover from Google Slap?
    For those of you that have experience the infamous "Google slap", what have you found to be the best course of action to recover?

    I've got a couple theories

    1) leave bids as is, even though they're below the min bid (after the slap) and wait for Google to lower the min bid amount. This would be the most cost effective method, as you wouldn't be paying anything (or very little) as your "slapped" keywords aren't active. Of course, you also wouldn't be getting any sales/leads from PPC.
    2) raise bids to the min bids in order to make them active, take the possible hit in cost, and wait for Google to "come to its senses" and lower the min bids back to where they used to be (hopefully) or at least lower them some

    Has anyone done either of these, or something else after a Google Slap?

  2. #2
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    3) Change the content of your landing page/pages

  3. #3
    Full Member 212TomTom's Avatar
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    Quote Originally Posted by Adam Ward
    3) Change the content of your landing page/pages
    Adam,

    Are you suggesting a complete replacement of the content, or just "changing it enough" to make Google think it's new?

    Obviously before the "slap" Google thought the content was good enough for "Great" Quality scores and low min bids. The content didn't change and the keywords didn't change, so based on not knowing what caused the slap, one would hope that good, relevant content is still good, relevant content and that bids and quality scores would soon return to their pre-slap rankings. Am I wrong in thinking this will happen?

  4. #4
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    >>or just "changing it enough" to make Google think it's new

    Making the content MORE relevant can be a way to ask G to change their mind.

  5. #5
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    I was stuck in H**ll for about a year. During that time I was learning php and had changed a lot of stuff on my site including my home page, lost page rank the whole nine yards. Just by change ran across a sites (can't remember what it was) that can show you what your site used to look like. I put back into
    place what I had on my home page and almost overnight I rose from the depths of h*ll and even got my page rank back, well not all of it but most of it.

    So if you recently changed something, put it back and see what happens.
    LeDonna
    Those who think they know everything annoy those of us who do

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