Results 1 to 12 of 12
March 17th, 2008, 05:44 PM #1Is this legal, or even ethical?
When I say "legal" I mean in the "affiliate marketing justice system". I know it's not illegal from a law perspective.
I've recently discovered that one of my affiliate publishers owns 2 unique domains, in addition to their own primary domain (ie
.com) , that feature some "information" and 'articles" but direct the users back to the primary domain for the actual "purchase", which in this case is a service.
Should I be upset, or is this something common that I'm just finding out about?
It really ticks me off that I'm competing not only with the parent company website ( I expect this) , but also 2 other domains owned by the parent company, for PPC and organic search results. And the AM keeps telling me that affiliate marketing is an expensive source of leads..... ARGGGGGHHH of course it is when they've got 2 other highly ranked domains that they own re-directing traffic to them.
March 17th, 2008, 05:56 PM #2
- Join Date
- January 18th, 2005
Are you sure you're using the right wording?
It seems your "affiliate publishers" is the merchant and you are the affiliate or publisher.
A merchant can have several domains, as long as your cookie is set on the primary domain and this cookie is not erased if the visitor leave one site for another, I don't see a problem.
As an affiliate you're not competing with a merchant, you're helping him to bring leads or sales for a share of the transaction. If you consider the merchant a competitor you're in the wrong business.
March 17th, 2008, 06:15 PM #3
I tend to agree with Zeus, as in place of these sites could be any other affiliate site. The result will be the same - best gets the sale. If your site is better than theirs - then it could turn out - that they do the branding and build trust and you close the deal.
March 17th, 2008, 06:22 PM #4Originally Posted by Zeus
March 17th, 2008, 06:24 PM #5Originally Posted by Rexanne
March 17th, 2008, 06:26 PM #6Originally Posted by MNSandy
March 17th, 2008, 06:35 PM #7
Principle is simple. It is like another merchant site just with different angle. E.g. if merchant sells product that appeals to both for men and women, then merchant could provide affiliates with 2 sites to upsell to each gender. Affiliate then can choose where to send the traffic - directly to the merchant product site or deep-link (so to speak), to these feeder sites.
If I run an ad in women magazine, i put the ad up for the women feeder site and wola - more targeted site more conversions.
Of course it is possible that these sites could get rankings due the high profile of the content on core keyphrases but as long affiliate cookie is not overwriten on these sites, it's all good.
March 17th, 2008, 06:57 PM #8
Guess my Newbie-ness is showing. I'm the affiliate. I send traffic to Somecompany.com and they pay me for 'leads'.
I've noticed that Somecompany owns 2 other domains, that aside from a little fluff, are just conduits for traffic back to Somecompany.com (kind of like an affiliate site, but different as they don't have to use affiliate links). I guess it's just upsetting because Somecompany gets 3 (or a multiple of 3) results in organic searches, and 3 (or a multiple of 3) results in paid searches, and I'm just trying to make sure I don't violate the SE policy of a landing page having to be more than a redirection to another site with affiliate links.
The 'titles' of these 3 different sites are almost exactly the same, and definitely have the same theme/focus.
Are there what are called "feeder" sites?
Last edited by 212TomTom; March 17th, 2008 at 07:03 PM. Reason: additional info
March 17th, 2008, 07:07 PM #9Originally Posted by Zeus
March 17th, 2008, 07:36 PM #10
- Join Date
- January 17th, 2005
There is absolutely nothing wrong with a merchant having multiple sites. From some perspectives, it is good practice.
The primary thing that affiliates need to worry about is the number of leaks in between the click from the affiliate site to the sale.
It is unethical for merchants to have leaks the funnel the affiliate's traffic away. Leaks might come in the form of 1-800 numbers, promo code boxes or ads in the primary purchase path.
Any little money making obstacle that the merchant throws between the affiliate click to the sale is sin against the gods of the affiliate realm.
Back to the question of multiple sites ... having multiple sites could be done to an affiliate's benefit. A merchant might have one path that is about giving information that is for their SEO efforts and a second path that is for affiliate sales.
March 17th, 2008, 08:04 PM #11
Originally Posted by yintercept
- Join Date
- January 18th, 2005
- St Clair Shores MI.
For affiliate enabled merchants a well done satellite shopping site shares the exact same shopping cart with merchant's main domain, so affiliate gets credit for any item in shopping basket, regardless of which domain he was on when clicking "add to cart". This site should convert at the average conversion ratio for merchant's main domain if done properly.
The affiliate who can build a satellite site better then the merchant's site is a Rare bird. Merchant should consider a higher commisison rate and paying for some PPCSE traffic for that affiliate building great product showcase pages. Most I see just cookie stuff an iFrame of the merchant's page, or scrap his page and place a banner and text link there. Gotta love the affiliate who scraps or iFrames merchants own pre-sell content and uses merchant's Trademark terms and merchant's URL in their own PPCSE Ad...Webmaster's... Mike and Charlie
"What have you done today to put real value into a referral click...from a shoppers viewpoint!"
March 17th, 2008, 09:20 PM #12
212TomTom, I know a merchant that does exactly what you are talking about. They have their main merchant site that sells the products, then a website dedicated to articles and information, with links pointing back to their main site.
At first I didn't see a problem with it, until pretty much all the sales I sent them were reversed or "edited" to a lower amount. It was pretty clear to me that they didn't really want to pay their affiliates, especially since they had a website dedicated to sending traffic to their main site, and their other site was on page 1 of google for most of the keywords. I've since left them and have been promoting their competitors with very good results.
As far as being illegal, I'm sure it's not. Although I do feel it is unethical for a merchant to act like an affiliate to divert sales from the real affiliates.
By KnickKnacks4less in forum Newbie Affiliate FAQs & Helpful ArticlesReplies: 10Last Post: March 19th, 2009, 05:38 PM
By John Jupp in forum Midnight Cafe'Replies: 18Last Post: July 30th, 2008, 04:49 AM
By Code Monkey in forum Midnight Cafe'Replies: 25Last Post: March 25th, 2008, 02:03 PM
By meleemel in forum ShareASale - SASReplies: 18Last Post: January 18th, 2006, 02:00 PM
By dapyx in forum Virtual Family and Off-TopicReplies: 9Last Post: October 1st, 2002, 07:49 AM