Results 1 to 17 of 17
  1. #1
    Member avanquest's Avatar
    Join Date
    December 14th, 2006
    Location
    Denver, CO
    Posts
    128
    Coupon code vs Discount passed in Affiliate URL
    Hi -- I ran this idea across several of our affiliates but am hoping to get a more "general" consensus. We currently run 10-20 affiliate coupons each quarter using a coupon code that the customer must input during checkout at our site.

    We are thinking of moving to a url-based discount whereby the customer simply clicks the link and the coupon code is passed in the url - and so no need to input a code at checkout. Also, no "scraping" of coupon codes since the links will always have the affiliate's id.

    Yeah? or Nah? to the idea? Any and all thoughts appreciated.

    Thanks!
    Paula
    Affiliate Manager
    Avanquest Software
    720-251-4144
    [email=pcarlsen@avanquest.com]pcarlsen@avanquest.com[/email]

  2. #2
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Location
    Mansfield, TX
    Posts
    16,232
    Many affiliates prefer it in the link. I prefer the actual codes for a couple reasons:

    1) I feel like it's easier to present to consumers.
    2) It's easier to keep track of and distinguish from other codes.

    Even with a code, though, I really like it when the link can prepopulate the coupon code in the cart/checkout.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  3. #3
    Member avanquest's Avatar
    Join Date
    December 14th, 2006
    Location
    Denver, CO
    Posts
    128
    Thank you Michael for the great reply, as usual. If we change to url-based how can it be presented to meet you needs? Obviously, I can't provide a url-pased-oupon AND a "enter at checkout" coupon as this could potentially apply two discounts.
    Paula
    Affiliate Manager
    Avanquest Software
    720-251-4144
    [email=pcarlsen@avanquest.com]pcarlsen@avanquest.com[/email]

  4. #4
    Speechless OTProf's Avatar
    Join Date
    November 4th, 2006
    Location
    Sunny SoCal
    Posts
    832
    A specific URL link is handy in a PPC context.

  5. #5
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    Nunya, Business
    Posts
    23,684
    "We are thinking of moving to a url-based discount whereby the customer simply clicks the link and the coupon code is passed in the url - and so no need to input a code at checkout."

    I prefer that over a code for many reasons** gone over in the past. What would be helpful with those kind of codes are:

    If it went to a landing page explaining the coupon/deal, acknowledging it also:

    Show the discount at checkout so the customers can see that indeed a discount was taken out.

    You'd be surprised that this doesn't happen all the time even with the code type of coupon.

    **Prevent scraping
    **Prevent customers from just coming and copying codes off of coupon sites and those sites getting 0
    **Easier for customers, they just have to click the link.
    **Higher conversions, fact

    Much better than code.

  6. #6
    The Seal of Aproval rematt's Avatar
    Join Date
    November 19th, 2006
    Location
    The Windy City
    Posts
    4,140
    I definitely vote for a coded link.

    -rematt
    "I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant." - Richard Nixon

  7. #7
    Member
    Join Date
    January 18th, 2005
    Location
    Canada
    Posts
    91
    I would prefer a coded link, too. And from the consumer end, I'm always slightly nervous that the promised discount won't apply, so having it show up clearly at checkout is good.

  8. #8
    Not that fat. ReallyBigGuy's Avatar
    Join Date
    July 20th, 2005
    Location
    U wish U knew
    Posts
    745
    I used to think the links would be good, but I've changed my tune because of some negative feedback from users, so now I encourage the actual code to input.

    With the link clicking it's more difficult to explain to users, and sometimes weird things happen.
    Like on the link ones, I need to tell the user to click the discount link, then click the product link, but i find that sometimes that's a pain, because they need to come back to my site, and dealing with multiple windows or trying to go back is not so easy. Also, sometimes the affiliate product link will overwrite the discount, which really sucks.
    With an actual code, i just say to copy the code, then click the product link and ctrl-v the code at the appropriate place.
    I guess a straight coupon-site might do okay with the links, but for me, i promote products, so it's just not an easy single click that way.

  9. #9
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Location
    Mansfield, TX
    Posts
    16,232
    The biggest thing for me is distinguishing coupons from one another when it's just a link. I use automated feeds from all the networks plus ForMeToCoupon.com. Many times, there are dozens of links for a single coupon. With the coupon code, I'm able to match everything up and avoid all of that duplicate data. Without the coupon code, I have to manually try to figure out which links are distinct coupons, find a way to distinguish them, etc. If I have 6 identical coupons from a merchant, I can list them all with the distict coupon codes. If I have 6 identical link-based discounts, it's a nightmare to keep track of all of them.

    Add to that the fact that most merchants reuse links, and it's virtually impossible to ensure that you're using the right links for link-based discounts.

    I also think that consumers are more receptive of coupon codes than link-based discounts. They're used to the offline experience of having a physical coupon and having that code is the closest online analogy. I don't have hard numbers to back it up, but I feel strongly that people value a code more than link.

    I know I'm in the minority here, but I strongly prefer coupon codes. I like links to go along with them, reinforcement of the coupon code details on the landing page, details about the discount in the cart and checkout, etc., but the coupon codes are the most essential part to me.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  10. #10
    http and a telephoto
    Join Date
    January 18th, 2005
    Location
    NYC
    Posts
    17,708
    I think Michael has a good point, and ReallyBigGuy. It isn't about what the affiliates want, it is about what the consumers want and will use. A discount via a link isn't valuable if consumers can't figure out what the heck it is.

    Consumers are used to coupon codes, whether we like it or not.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  11. #11
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    Nunya, Business
    Posts
    23,684
    Based on conversions, consumers know how to read and click links so that argument doesn't hold up. It's really pretty easy. Get 10% off your order, click this link, discount at checkout etc.

    10% off all orders using coupon code DISCOUNT at checkout.

    10% off all orders thru this link, discount at checkout.

    Not hard, I don't see that one is more confusing than the other.

    I can understand the case that ReallyBigGuy brought up. If you're pushing products then a code will work better. So merchants can provide both, some merchants do. And testing both ways out with merchants that provide both, it's night and day in the conversions. Links convert better on coupon sites.

    "I don't have hard numbers to back it up, but I feel strongly that people value a code more than link."

    10% off is 10% off. If you want to test it out, I can give you a few merchants that have it both ways, where you can use a link or code. And then you can post the results here. I've tried enough of them out in the past that given the choice, I'm always going to pick the link. 4 of the reasons I posted above and consumers are fine with them.
    Last edited by Trust; March 27th, 2008 at 11:11 PM.

  12. #12
    Antisocial Media Expert ProWebAddict's Avatar
    Join Date
    March 25th, 2006
    Location
    Go Daddy
    Posts
    1,109
    I like codes that have a discount link as well. People actually like to see the code, but it's easier when the link automatically takes the discount, and goes to a page that explains it. Merchants do it all the time.

    That's the best of both worlds and seems to be a combo of what everyone has already said.

    Codes=Yes
    Links =Yes

    Codes + Link=Yes, Yes!

  13. #13
    Affiliate Manager adambha's Avatar
    Join Date
    October 20th, 2006
    Posts
    301
    How would you feel about something like this:

    - *Unique* link for each coupon, with code in URL (/index.php?disc_code=SAVEBIG...)
    - Promotion specific landing page for that URL
    - Clear header image stating the discount that remains during the session (i.e. Overstock)

    The unique link would solve Michael's problem of duplicates, the landing page is a given, and the header image would alleviate any shopper worries of, "Did the coupon actually work?"

  14. #14
    Not that fat. ReallyBigGuy's Avatar
    Join Date
    July 20th, 2005
    Location
    U wish U knew
    Posts
    745
    Quote Originally Posted by adambha
    How would you feel about something like this:

    - *Unique* link for each coupon, with code in URL (/index.php?disc_code=SAVEBIG...)
    - Promotion specific landing page for that URL
    - Clear header image stating the discount that remains during the session (i.e. Overstock)

    The unique link would solve Michael's problem of duplicates, the landing page is a given, and the header image would alleviate any shopper worries of, "Did the coupon actually work?"
    I like it, as long as that code: SAVEBIG could also be entered, so I could just do a product link, and tell them to enter the code at checkout.
    Those overstock ones are the ones I hate, the user loses the coupon when they come back to click a product link, and it's confusing.

  15. #15
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
    Join Date
    January 18th, 2005
    Location
    Winter Park, FL
    Posts
    6,930
    I prefer codes, but links work for me too. All your coupon affs should be able to handle either one. You might offer both and let us choose.

    Links do ensure a cookie is always set, so it wouldn't surprise me if most affs said they prefer links over codes. Links present the merchant with some advantages and some disadvantages, but either way it works out for you specifically, links likely raise your affiliates conversion rates.

  16. #16
    Newbie vetranaffiliate's Avatar
    Join Date
    September 11th, 2007
    Location
    Minneapolis
    Posts
    5
    coupon codes
    If the consumer is searching for "coupon code" don't you think they want to find a coupon code?

  17. #17
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    Nunya, Business
    Posts
    23,684
    ? Of course. And pages are optimized for that term whether it's a coupon thru a code or thru the link. The ideal would be just to have both available and then the affiliates can decide which one they want to use. And you can use Lamps Plus as a model for that - http://www.lampsplus.com/index.aspx?a=24AFFDC6

    Save $5 Off Your Purchase of $50 or More!

    Your coupon code 24AFFDC6 has automatically been entered into your shopping cart. Your discount will be applied upon checkout.
    Expires: 6/30/2008


    That's how you do it. That's a landing page for one of the coupon links. Now if you didn't want to use the link, you can just use the code found on that page.

  18. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Santika Hotels: New Coupon Code - 15% Discount
    By AffiliRed Platform in forum AffiliRed
    Replies: 0
    Last Post: April 3rd, 2013, 02:53 AM
  2. Santika Hotels: New Coupon Code - 30% Discount
    By AffiliRed Platform in forum AffiliRed
    Replies: 0
    Last Post: February 18th, 2013, 04:06 AM
  3. Barcelo New Coupon Code with additional 5% above 35% discount!!
    By AffiliRed Platform in forum AffiliRed
    Replies: 0
    Last Post: November 1st, 2011, 02:56 AM
  4. 10% discount Coupon Code from Eurostars Hotel
    By AffiliRed Platform in forum AffiliRed
    Replies: 0
    Last Post: December 21st, 2010, 05:21 AM
  5. New Rugman.com 10% discount e-coupon code
    By e-Gazer in forum Couponer's Corner
    Replies: 2
    Last Post: May 2nd, 2005, 11:09 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •