I think second and third place winners (like it's done in horse races) should probably get a prominent honorable mention as runners up.

So many fine candidates, so much talent, ability and dedication! Applause is due to all, even those who quietly and diligently help both merchants and affiliates alike, who may not be noticed, or even have been nominated.

Your efforts and talents are always appreciated - first place winners or not, nominated or not. Thank you, one and all!