Results 1 to 6 of 6
  1. #1
    Not that fat. ReallyBigGuy's Avatar
    Join Date
    July 20th, 2005
    Location
    U wish U knew
    Posts
    745
    How exclusive is exclusive
    i hate when affiliate managers send out seemingly 'exclusive' coupons and say it's only available to their 'top' affiliates(is it really exclusive if 30 sites get the same coupon?). or even worse they send that same 'exclusive' coupon to anyone who asks. What gives?

    For me personally to promote as exclusive, It should be a custom coupon code & unique deal made specificially for me, or at most less than a handful of sites.

    Am I wrong in my thinking?

  2. #2
    Grandma broke her coccyx! Uncle Rico's Avatar
    Join Date
    May 8th, 2007
    Location
    North Carolina
    Posts
    2,238
    To me, an exclusive coupon should have the following characteristics:

    a)the code contains my website's name
    b)it can only be redeemed from my site (sorry site scrapers)
    c)the offer is not widely available anywhere else

    Now, is that realistic? Probably not.

  3. #3
    What's the word? Rhia7's Avatar
    Join Date
    January 13th, 2006
    Posts
    9,578
    Quote Originally Posted by SeymourButts
    To me, an exclusive coupon should have the following characteristics:

    a)the code contains my website's name
    b)it can only be redeemed from my site (sorry site scrapers)
    c)the offer is not widely available anywhere else

    Now, is that realistic? Probably not.
    If merchants/AMs/OPMs followed your points, lots of confusion and "ill-will" would disappear.

    Clarification of exclusive coupons could be as simple as your ABCs
    ~Rhia7 -- Remember the 7
    Twitter me

  4. #4
    Ad Network Rep ToddCrawford's Avatar
    Join Date
    January 18th, 2005
    Location
    Santa Barbara, CA
    Posts
    2,162
    Sometimes exclusive just means it is exclusive to the affiliate marketing channel. In other words, consumers will only get exposed to these deals/offers/coupons through affiliates (not search, email, etc.).
    Todd Crawford
    Co-Founder, Impact Radius

    Give me a minute before I post again

  5. #5
    ABW Ambassador Joshua's Avatar
    Join Date
    August 17th, 2006
    Posts
    854
    Quote Originally Posted by SeymourButts
    To me, an exclusive coupon should have the following characteristics:

    a)the code contains my website's name
    b)it can only be redeemed from my site (sorry site scrapers)
    Point A will reduce the frequency of other sites stealing your coupons, but in many back-ends, it's impossible to force a coupon to be tied to one affiliate without a bit of work. Custom links are easier to do that with, but you may not get an actual code.

    Some merchants actively protect exclusive coupons, as letting exclusive coupons run wild (when not offering that coupon to all affiliates) will end up screwing up the profit margin in the end.

  6. #6
    Affiliate Manager red80's Avatar
    Join Date
    February 26th, 2008
    Location
    New York
    Posts
    26
    Valid concern but from another POV- there are hundreds of sites asking for exclusive coupons. Of course they are not given to everyone...but you can only offer X amount of different kinds of discounts to A) not cut into your margins B) try to maintain a smooth, consistent consumer shopping experience...too many different offers floating around for each brand does not look good either.

    To Joshua's point some back end systems are not able to track so many individual codes down to the affiliate level either (which is unfortunate). Sometimes what we'd like to do is not what we are able to do

  7. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. SAS Exclusive Merchants Please Be Exclusive
    By Kellie aka Ms. B in forum ShareASale - SAS
    Replies: 26
    Last Post: September 20th, 2010, 02:58 PM
  2. What does exclusive mean??
    By Witzer in forum Midnight Cafe'
    Replies: 8
    Last Post: June 17th, 2010, 06:47 AM
  3. Exclusive??
    By SlowCooker in forum Midnight Cafe'
    Replies: 2
    Last Post: May 28th, 2009, 09:18 AM
  4. SAS Exclusive
    By ske9963 in forum ShareASale - SAS
    Replies: 5
    Last Post: November 10th, 2008, 09:11 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •