Results 1 to 5 of 5
  1. #1
    Newbie
    Join Date
    February 26th, 2008
    Location
    Houston, TX
    Posts
    5
    Matching Option Question
    My headstrong boss and I are having a disagreement over what Broad Matching actually is, so I thought I'd see if I could get a straight answer from the fine folks here. I started managing our PPC efforts after Affiliate Summit in February, and I just completed my certification test, so I feel like I know what the correct answer is here, but I just

    Let's use payday loans for an example. If I used broad matching on the term "30 day payday loan", would my ad show up for "15 day payday loan"? Or does the user actually have to have type the exact term "30 day payday loan" into the search box for my ad to display?

    Thanks for settling this argument. There's a $100 to $1000 bet riding on this; if I win, he pays me $1000, and if he wins, I pay him $100. :-)

  2. #2
    Affiliate Manager buyjewelry's Avatar
    Join Date
    January 18th, 2005
    Posts
    400
    Broad Match for adwords just runs variations of your keywords - i'm not sure how it interprets numbers though.

    For sure "30 day payday loan" will match "30 day payday loans" however (overly simple example).

    Have you tried running a test to see what happens?

    Have you searched the google adwords help center?

    Toss me a hundo if you win the bet

  3. #3
    Newbie
    Join Date
    February 26th, 2008
    Location
    Houston, TX
    Posts
    5
    I've tried the AdWords help center, but it's not helpful. I know that "30 day payday loan" will match "30 day payday loans" but I'm looking more along the lines of someone typing in "15 day payday loan" and seeing my broad match ad for "30 day payday loan". And really, I'm not even talking in numbers specifically -- it could be any scenario. If I had "nike tennis shoe" as one of my broad match keywords, can it still show up for "tennis shoe"?

    And hey, if he pays up (which I fully expect), I'll toss a hundo your way! :-) You going to Ad:Tech next week?

  4. #4
    Affiliate Manager buyjewelry's Avatar
    Join Date
    January 18th, 2005
    Posts
    400
    Heh, no - I won't be at Ad:Tech - I was just joking around Especially since my suggestions didn't help!

    So my only other suggestion is to perhaps run an adwords test to see what happens.

    Also, wait around - to see if any abw adwords experts know the answer.

  5. #5
    ABW Ambassador Rehan's Avatar
    Join Date
    November 3rd, 2006
    Location
    Toronto
    Posts
    536
    The answer is Yes -- it can show up for those other terms, if the AdWords engine deems the keyword to be relevant enough to the query. I've had cases where I bid on black acme widget (broad match), and the ad was showing for people searching for acme widget. Similarly, my ads for the broad match term acme widget 3000 can show up for the query acme widget 4000.

    "Broad match" is actually "expanded broad match".... Google says here: "With broad match, the Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms aren't in your keyword lists. Keyword variations can include synonyms, singular/plural forms, relevant variants of your keywords, and phrases containing your keywords." Unfortunately, Google no longer has the old broad match type, where the query had to match all the words.

    That's why using negative keyword lists (including "embedded match" negatives) is usually important when using broad match.

  6. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Product price option question
    By purplebear in forum SellFire
    Replies: 9
    Last Post: January 2nd, 2013, 12:57 PM
  2. Merchant question: digital product- is clickbank my only option?
    By fifthhouse in forum Newbie Affiliate FAQs & Helpful Articles
    Replies: 4
    Last Post: March 25th, 2011, 11:51 PM
  3. Advanced Html option Question
    By meleemel in forum Commission Junction - CJ
    Replies: 0
    Last Post: August 11th, 2005, 03:16 PM
  4. Question about payment option
    By adriana in forum Commission Junction - CJ
    Replies: 2
    Last Post: November 2nd, 2004, 08:29 PM
  5. Question on Advance Option
    By redsand in forum Commission Junction - CJ
    Replies: 3
    Last Post: February 13th, 2003, 09:49 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •