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April 15th, 2008, 09:47 PM #1
Need Clarification of Linkshare Cookies
- Join Date
- January 18th, 2005
I could have sworn I read recently that Linkshare only sets one cookie per merchant per 24 hour period per computer. Does anyone know if this is true and provide written documentation?
Is there any way to determine if a Linkshare merchant pays for only one sale per cookie or do they allow multiple occurrences through the return day period? CJ states this in the Advertiser Detail but I don't see where Linkshare does.
April 15th, 2008, 10:17 PM #2
Virtually all merchants anywhere but CJ are "multiple occurrence", but with LinkShare, once again, that is controlled entirely on the merchant's end. CJ is the only network I know of that facilitates "single occurrence" tracking (which is a really bad idea--both a network providing that option and merchants using it--IMHO).
April 16th, 2008, 06:30 AM #3
Originally Posted by Snowman
- Join Date
- May 31st, 2006
- Houston TX
To touch on tracking methods, I do not think there is a full proof of tracking unless one would utilize 2-3 safety nets and then cross ref each type of tracking. There is a lot of redundancy but more or less full proof. Take the best part from LS, CJ, PFx and SAS.
Two instances that comes to my mind.
1) SAS-ARC and the check merchant. Merchant "accidentally" left out tracking code on thank you page. No transaction recorded at all. Can;t go back to archive, etc.
2) LS-ECT. They had problems after problems with their LS trans. Good thing was they capture all transactions and stored it. Problem was reporting it to LS. I think last I heard, they close it down.
Either session, cookie or whatever, there is always a possibility of merchant screwing up. Personally, I like the LS trans as the info always there if something fails - you can still recover the info and send it over. Downside - you need to have an IT person in house which can be costly. Waiting for the next network to come up with a KISS tracking which is a hybrid of all.
April 16th, 2008, 08:55 AM #4
Yep, I've been pushing several of the networks for dual-tracking (both a pixel and batch reporting) to eliminate most of the tracking problems that come with just one or the other, but so far none have moved forward with it. It would be a fairly major task.
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