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  1. #1
    Newbie Shay's Avatar
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    February 18th, 2008
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    Inconsistency with Google quality score
    Hello,

    I found some inconsistency with Google quality score. Can someone put some light on this issue?

    I am trying to get a better understanding about Google quality score.
    I have several websites that are ranked very well for some competitive keywords.

    I’ve noticed that when I put an add on those keywords I am getting a “poor” quality score for the same keyword and the same landing page that at the same time rank #1-#3 on Google SERP.

    The ad does call for action and has all the relevant keywords in it.

    What am I missing?

    Thanks,
    Shay

  2. #2
    Full Member 212TomTom's Avatar
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    May 31st, 2007
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    Quote Originally Posted by Shay
    Hello,

    I found some inconsistency with Google quality score. Can someone put some light on this issue?

    I am trying to get a better understanding about Google quality score.

    I have several websites that are ranked very well for some competitive keywords.

    I’ve noticed that when I put an add on those keywords I am getting a “poor” quality score for the same keyword and the same landing page that at the same time rank #1-#3 on Google SERP.

    The ad does call for action and has all the relevant keywords in it.
    Assuming you mean pages #1-#3 for your SERP here, so you're getting good placement in search results, but poor 'quality score' ratings in Adwords.

    Based on my experience, you'll find that Google search results "rankings" and Adwords quality score keyword rankings are 2 separate things. I've got keywords that rank "Great" in Adwords but don't produce any results for my site in SERPs (at least not before I give up flipping through pages of search results). I believe SERP focuses more on the quality of your site, vs the quality of the individual landing page.

    Hopefully some of more senior members here can shed some light on this. I'm curious too.

  3. #3
    Newbie Shay's Avatar
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    February 18th, 2008
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    Quote Originally Posted by 212TomTom
    Assuming you mean pages #1-#3 for your SERP here, so you're getting good placement in search results, but poor 'quality score' ratings in Adwords.
    No, I meant to say position 1-3 on the first page.

    Now I am confused. Based on your experience, what can be done in this case.

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