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May 22nd, 2008, 06:18 PM #1
Third Party Ads to Be Served Through Google AdSense
- Join Date
- January 18th, 2005
Google sent the following email to AdSense publishers today.
Greetings from Google!
We're happy to announce that the Google content network now
accepts display ads served from qualified third-party vendors.
During this initial release, only ads in English are eligible,
although we look forward to offering more options in the future.
By accepting third-party ads, we can attract a greater variety of
advertising on the Google content network, which we believe will
result over time in increased revenue for publishers and more
relevant advertising for end users.
If you're currently opted in to image ads, you're already able to
receive third-party ads. If not, you can enable image ads to start
receiving third-party ads immediately. (Learn how to enable image
If you choose to allow third-party ads on your site, please update
vendors may serve ads on your site. Please also provide links to
these vendor websites and inform your users that they may opt out
of cookies (if the vendor offers this capability). For more
information about updating your policies, visit
You'll continue to have full control over which ads appear on your
site with tools like competitive ad filtering and the Ad Review
Center. Also, only advertisers with whom we have proven
relationships and who've clearly demonstrated commitments to our
quality standards may participate in this program. Our policies
governing ad content and formatting remain unchanged.
To learn more about third-party ads, please visit our blog post at
and our FAQ at
If you have any questions or feedback, feel free to contact us at
The Google AdSense Team
Please also provide links to these vendor websites and inform your users that they may opt out of cookies (if the vendor offers this capability).
This is just outlandish. While I certainly don't want to be terminated from AdSense, they have become an insignificant part of my income, down almost 90% since the program began almost five years ago.
May 22nd, 2008, 11:23 PM #2down almost 90% since the program began almost five years ago.
I have spent more time monitoring the junk they show on my sites to keep it from being full of screensavers, ringtone downloads, free MP3 downloads!, get your avatars!! and such crapola that I do not want my visitors to click on that it is not worth the trouble having them on a site anymore. I would rather get 2¢ for each time I have to login to remove an advertiser than whatever they're paying me per click. I could be wealthy!
May 23rd, 2008, 11:53 AM #3
I think this sucks, completely rots.
I put Google's code on my page, Google is serving these ads to me. Their policies should apply to their subadvertisers. The current list of these third parties is here:
Am I supposed to investigate each of these myself and keep tabs on their changes and what their policies say... seems G is loosening things up for themselves a lot, allowing in partners and making it our responsibility (in part) for the way those partners behave... G should be completely responsible for their choices of partners!
Since AdSense is such a small part of my business, I'm considering just ditching it altogether.
May 23rd, 2008, 12:22 PM #4
Obviously, I've been looking into CPM/CPC options more closely lately. This doesn't sit well with me either.
Out of curiosity, with Google making these changes and perhaps jeopardizing a significant portion of their Content Network, does anyone have any idea what percentage of the Google Cashflow Monster comes from the Search network, and what comes from the Content network?
May 23rd, 2008, 02:16 PM #5
Isn't this optional? Don't they say "if you choose to allow 3rd party ads".
May 23rd, 2008, 03:10 PM #6
- Join Date
- January 18th, 2005
Your question is addressed in the third paragraph of the email.
May 23rd, 2008, 04:52 PM #7
A while back I read that G was "suggesting" that we have certain language in our privacy policies regarding AdSense-related things. I hunted down the info, and found a good boilerplate template from Jensense that I'm using now on most of my sites.
I was willing to do that ONCE. There's no way in hell I'm going to rework everything everytime Google makes a change. My privacy policies are set by me, not by Google. If they want to dump me from the AdSense program because I'm not following a "suggestion", then so be it. There are other things I can use to fill that advertising space.
And I'm tired of their "suggestions" and "guidelines" being treated - by them as much as anyone else - as if they are laws. Words have meaning. If I am required to have certain language in my privacy policies, call them "requirements" and not "guidelines".
Ugh.Daniel M. Clark
Greg Hoffman Consulting
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