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  1. #1
    Newbie Exegetist's Avatar
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    Selling to the self righteous soccer moms
    ok. most of my visitors to one of my sites/discussion forum are soccer moms who go to church with their families on Sunday.

    I want to throw some bait out there and see if I snag any of 'em. Based on a study done years ago these church soccer moms would do things in private if they knew they wouldn't get caught (who doesn't? lol!); stay with me on this, 'cause it is going somewhere. I want to push marital aids, ahem, without being too obvious. In other words, if I get to public with the ads/promotions they will get self righteous on me and turn tail and run. BUT! if they thought they could buy these marital aids and no one know they were going to a website/forum that promoted this merchandise I believe they would buy the stuff like hotcakes!

    so, how do I manage to pull it off?

  2. #2
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    First of all, change your attitude.
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  3. #3
    Newbie Exegetist's Avatar
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    and what attitude is that? like you're the one to say anything, speaking of attitude.

  4. #4
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    LOL, sounds fun.

    The merchant undercovercondoms on SAS advertises they send their items in discrete packaging, so no one will know what is being sent. Might want to check other merchants with such things, to see if they do the same. That should help you right there. Order such and such and no one will know, not even your mail person!

    I don't know if you could turn the place how you want though. Maybe try and make up a forum/website that speaks to the ones you wish to try and sell stuff too. Play up discrete packaging. How anonymous people can be on the internet. So it is safe to explore such things. Then link to this new creation with a clever tag line?

    Just some thoughts.

    Edit: She meant the attitude you had in your post, it did sound kind of sleazy, but I figured you didn't mean it that way and were just excited with your idea.

  5. #5
    Newbie Exegetist's Avatar
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    Quote Originally Posted by Hardaka
    LOL, sounds fun.

    The merchant undercovercondoms on SAS advertises they send their items in discrete packaging, so no one will know what is being sent. Might want to check other merchants with such things, to see if they do the same. That should help you right there. Order such and such and no one will know, not even your mail person!

    I don't know if you could turn the place how you want though. Maybe try and make up a forum/website that speaks to the ones you wish to try and sell stuff too. Play up discrete packaging. How anonymous people can be on the internet. So it is safe to explore such things. Then link to this new creation with a clever tag line?

    Just some thoughts.

    Edit: She meant the attitude you had in your post, it did sound kind of sleazy, but I figured you didn't mean it that way and were just excited with your idea.
    Thanks! That's more of what I was looking for in reply.

    the attitude? sleaze? Not in a malicious, or dirty way. cunning? yes. exploiting the weakness of human nature? yep. manipulative and taking a psychological advantage on my prey? yep. sleaze? nope.
    Last edited by Exegetist; May 23rd, 2008 at 12:47 AM. Reason: addition

  6. #6
    What's the word? Rhia7's Avatar
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    Quote Originally Posted by Exegetist
    ok. most of my visitors to one of my sites/discussion forum are soccer moms who go to church with their families on Sunday.
    You have a vague outline of your visitors. You need to refine the characteristics of your "user group."

    The best way to sell anything is to listen; since you can't exactly listen with a web page, at least do some research on the lifestyle of your user group [i.e. "soccer moms"] and create subtle pitches on appealing web pages.

    What's a marital aid? Frankly, you might do better selling lingerie.

    One thing about "soccer moms" is that they are pressed for time; so they would be interested in the products found on web pages that cater to their needs.
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  7. #7
    Life is Supposed to be Fun! Rexanne's Avatar
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    Quote Originally Posted by Exegetist

    so, how do I manage to pull it off?
    I'm not sure if you're M or F so I won't make assumptions. LOL

    I see exactly where you want to go with this, Exegetist - it could work but, like others have said, you need to tread lightly and feel your audience out more. No matter what these women fantasize about or their hidden desires, you can't just go in there and shove the stuff in their faces. They could feel either offended or exposed so go slow, introduce something very mild and see how that works. Rhia7 had a good point with the lingerie.

    Do you have a communicative relationship with these women? Do they talk to you and know you as the forum admin? If so, you could introduce the subject in a very round about way and see how they react. Maybe post a joke and see if they think it's hilarious (in which case you could assume they understand and would buy adult toys). If you drop a bomb and the place goes silent, go back to plan A and sell them kitchen stuff. LOL

    FWIW, I don't see church hollering soccer moms so much as self righteous and I see them every day. What I see is a big variation of people. I see the devout as more judgmental but not so much self righteous which would put a whole different spin on what you're trying to do.

    Good luck. I'd love to hear how it goes.
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    Rexanne

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  8. #8
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    Quote Originally Posted by Exegetist
    and what attitude is that? like you're the one to say anything, speaking of attitude.
    You sounded pretty self righteous and sexist in your initial post. Like, you know what they are thinking even though they don't. You need to treat your customers with respect, not how can I con them into buying what I know they secretly want.

    Lingerie is a better angle, some lingerie merchants have toys on their sites, let them do the upsell.
    Deborah Carney
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  9. #9
    ABW Ambassador Boom or Bust's Avatar
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    Your username and your avatar give the impression that you're a student of the Bible and perhaps even a minister. I don't believe your posts in this thread are becoming of your portayed profession/interest. It's like driving your car with a Christian fish on the bumber but with little regard for obeying traffic laws. If you advertise it you better be prepaired to live it. Sorry but I see the attitude that loxly detected and agree, IMO your post is in poor taste...



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  10. #10
    Newbie Exegetist's Avatar
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    what I meant by "self righteous" is that if I was blatant enough to promote marital aids on the site they would show disdain, publicly I beleive by leaving the forum. However, based on a study I read years ago they probably don't practice what they preach. Therefore, they would possibly buy those items under the cover of anonymonity. They can not come across, publicly, as condoning the promotion of those items on the site, but I am a betting man. I bet, in their minds they can't wait to have in their possesion the items they would shun publicly.

    maybe there was another way I could have described my user group at my forum, but then again my description does come close. sorry if I offended any church going soccer moms, as I am sure not all soccer moms would hide their desire to have a marital aid :-)

  11. #11
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    lol, if you think I am a church going soccer mom you need to do some research
    Deborah Carney
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  12. #12
    Newbie Exegetist's Avatar
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    oh, Loxly dearest, I KNOW you're not a soccer mom.

  13. #13
    Newbie Exegetist's Avatar
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    Quote Originally Posted by Boomers
    Your username and your avatar give the impression that you're a student of the Bible and perhaps even a minister. I don't believe your posts in this thread are becoming of your portayed profession/interest. It's like driving your car with a Christian fish on the bumber but with little regard for obeying traffic laws. If you advertise it you better be prepaired to live it. Sorry but I see the attitude that loxly detected and agree, IMO your post is in poor taste...
    ok.
    Last edited by Exegetist; May 23rd, 2008 at 05:49 AM.

  14. #14
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    Why not sell more luctrative merchandise to them, items that you can easily ask them about?

    Why try and be distateful? I find your post to be in very poor taste, rude, presumptious and extremely disrespectful to ALL women.

  15. #15
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    Another program you may want to try is eprivateshop on Share a Sale. The name will help add some privacy to their purchases and help to create the feeling of privacy.

    Another way to look at promoting this though is to not take an approach like the one above, but to read what you said and see how this can be applied to your marketing.

    For example, since it is a touchy subject, maybe don't post it in the forum or anything, but use something private so that they are not discouraged by others and your site doesn't get blasted, while not trying to "con" them into buying it or making any feel uncomfortable if they have a question about the merchant.

    One method is to send the links out in an email campaign to your opt-in subscribers from that forum.

    This would esentially:

    • Let them be the only ones who see it so they feel more comfortable and do not get embarrassed or feel awkward

    • Help you get into contact with your community and give them a way to contact you privately if they have a question


    Something to remember though is that they may not want this stuff showing up in their inboxes either though. You may also want to consider posting this as some programs will remove you regardless of how you perform if you offer "marital aids" on your site.

    Now, if you are going to do it in an email, be creative so it fits in and does not look like some sort of porn spam.

    Start a monthly newsletter (if you do not have one already) and make one of the topics or bullets about "marital aids" or "sex toy parties" (virtually the same as tupperwear parties except they present different products) and how they can benefit your "maritals" and your marriage.

    Present it as something positive and don't try to be sneaky about it, then let them know about the merchant's privacy policies and they protect their customers. This, IMO, is a good approach where you are not hiding anything and making it a valid topic that your users may not feel uncomfortable talking about and feel ok about discussing with their friends too.

    As some others have stated, you may want to test your community first and see how they would react to something like this.
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  16. #16
    Affiliate Manager guinness618's Avatar
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    To start, I would stay away from the phrase, "so, how do I manage to pull it off?" when discussing the sale of marital aids to soccer moms...

  17. #17
    Domain Addict / Formerly known as elbowcreek Thomas A. Rice's Avatar
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    One of the key points to a successful affiliate site is to understand your traffic and what that traffic is looking to buy.

    If you have athletic, church going folk coming to your site, then you promote bibles, or family friendly dvds, sports equipment for youth, maybe some outdoor equipment, a variety of magazine subscriptions, maybe beauty supplies. If it sounds like they prefer to be efficient with their lives, try things that make their lives simpler, maybe Garmin GPS units, etc.

    Why try for the hard sell, that will almost certainly make your visitors uncomfortable when it is not necessary?

    I don't think your approach maximizes your traffic's profit, which is the end goal.
    Following everyone else is a GREAT way to become average.

  18. #18
    Newbie fms's Avatar
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    I have to admit as a church going soccer mom I took offense to the title of this thread, so hopefully you don't market to soccer moms the same way you talk about them on this thread, lol.

    Also, these things can be bought at Drugstore.com and Dr. Leonard's Healthcare, neither of which are embarassing sites to buy from. Personally I don't promote these websites because I don't want to promote these products. To each his own though.

    I agree with elbowcreek, why not just market products that would be of interest to the majority of your visitors and avoid alienating some of your target audience?

  19. #19
    ABW Ambassador JudiMoore's Avatar
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    You provide content (via pdf or autoresponder email) about creating the perfect romantic evening when the children are at Grandmas. You provide buyer resource links for lingerie, scents, and "toys".

    Your slant on the whole thing is that the wife can set the stage for a very romantic episode by making the plans, setting the scene, even letting him help choose some playful accessories.

    BTW: Any time you're taking advantage of hidden desires through marketing, you have to be very careful with your tone. Loxly was just giving you good advice. You probably already knew it, but its a valid reminder. Don't let your judgement voice come through in your content or you'll get the response you're trying to avoid.

  20. #20
    Best New ABW Member 2007 sfcom's Avatar
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    Let me just say that if you are having a problem coming up with a game plan to sell "marital aids", then your site's women probably aren't going to buy many of these particular products anyway. Test it out. As others have said, go with lingerie. Sexuality is very private territory to most women and they probably won't appreciate you steering them toward anything more playful than that.

    Married 10 years...yep, I know a little.

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  21. #21
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    Yeah, while I found the idea fun, umm.. no offense to anyway. It actually gave me ideas for what I'm working on. :P It might be better to sell things they would openly like or want.

    Definitely got to be careful.

  22. #22
    Newbie Exegetist's Avatar
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    For those of you who replied with substantive information related to the selling of merchandise to those who might shy away if they thought others knew, thanks! good info. and, no, I wouldn't approach my user group the same way I did here. I figured some one would understand, and I was right.

    No offense was intended, and I do apologize if you were offended.

    We are trying to sell here. I have run into a complex situation, that I know if I can find a way to market these products, tactfully, my user group will buy. I guess the word "tactful" and "non-threatning" would have been a better way to put it.

    I hope we're all making money! That's the idea, right?

    additional comment: the aroma of political correctness is in the air. I can't stand that aroma; it stinks. I ran into the same thing with the post about the dead horse (dog food). I will never base my subject matter in this forum to appease the blue lefties or bow down to the big brother like tactics of the politically correct. it's about making money. period. I was simply asking for a tactful strategy to sell to women who are concerned about their reputations, publicly, but would do something in private (buy marital aids) if they knew they could get away with it.
    Last edited by Exegetist; May 23rd, 2008 at 02:36 PM. Reason: additional note

  23. #23
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    I hope we are all making money by not conning, berating and judging the audience we are selling to.

    Glad you got the feedback you were looking for and hope your future posts will show a better attitude towards your site visitors.
    Deborah Carney
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  24. #24
    Newbie Exegetist's Avatar
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    Quote Originally Posted by loxly
    I hope we are all making money by not conning, berating and judging the audience we are selling to.

    Glad you got the feedback you were looking for and hope your future posts will show a better attitude towards your site visitors.
    I'll do my best! cheers!

  25. #25
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    You edited to add some nonsense about being PC. Believe me we don't care about being PC, the way you summarized directly above would have gotten you much better responses right from the start.

    Belittling people is wrong, your initial attitude was inappropriate, and if that is how you roll, well, more power to you.
    Deborah Carney
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