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  1. #1
    Outsourced Program Manager Angel Djambazov's Avatar
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    November 8th, 2005
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    Multiple Network Scenario Question
    One thing I haven't seen discussed that I want to call out is whether merchants are taking into account situations where they are running on multiple networks. For the purpose of this question I am not simply referring to traditional affiliate networks like LinkShare and CJ. Take this scenario:

    Let's say a merchant is running on CJ traditional affiliate promotions. Their current group of active affiliates is not bringing in over $10k in New York sales. So the merchant feels the current ruling doesn't impact them. However, they are running several placements on various CPA networks. Those sales totals do equal over $10k but the merchant doesn't think of that as "affiliate marketing" rather they think of it as a "media buy".

    Now the way I see this scenario and read the law the merchant in this example HAS to combine the aggregate sales totals of ALL CPA campaigns. Which, if right, means that merchants and OPMs should be aware of how any CPA offer impacts their efforts in terms of this law.

    How does everyone else read this?
    Angel Djambazov
    Managing Edtior ReveNews
    OPM for Keen Shoes and Graphicly.com

  2. #2
    http and a telephoto
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    Plus the CPA network affiliates are more likely to be the ones that are using the methods that NYS has designated as creating nexus.. ie email marketing.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  3. #3
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    I guess the real question here Angel is how NYS is going to define and enforce and find this information themselves. If *we* can't figure out how many NY sales are coming from NY affiliates, how the heck is NYS going to figure it out?
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  4. #4
    Life is Supposed to be Fun! Rexanne's Avatar
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    Quote Originally Posted by loxly
    If *we* can't figure out how many NY sales are coming from NY affiliates, how the heck is NYS going to figure it out?
    Dare I say they have NO FREAKING BUSINESS finding it out?! Grrrrrrrrrrrrrr

    *locking myself back in my cage now*
    Peace,

    Rexanne

    Rexanne.com
    Loving Everyone's Child Creates Magic


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