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June 21st, 2008, 11:53 PM #1Mikasa - how Do they stay in business?
I have done pretty well with Mikasa dinnerware and glassware, but i noticed no sales from them for a while. I tested a few of my links, and every product was out-of-stock.
So, I went to mikasa dot com, and tested 2 or 3 dozen dinnerware pattern pages, and some glassware products.
Every single product I clicked on was out-of-stock!
Besides this being an absolute killer for affiliate sales, what does that say about the company? How can they operate their own site in this manner?
June 22nd, 2008, 12:14 AM #2
A news search shows that Mikasa was bought out on 6/9/2008 by tabletop vendor Lifetime Brands Inc. They probably really aren't open for business online right now but instead of shutting down the site, put the inventory quantities to zero.
June 22nd, 2008, 12:28 AM #3
Thanks for the info. I just did a little research on Lifetime Brands:
Lifetime Brands is North America's leading resource for nationally branded kitchenware, tabletop and home decor products. The Company markets its products under many of the industry's best known brands, including Farberware(®, KitchenAid®, Pfaltzgraff(®, Mikasa®, Cuisinart®, Block® China and Crystal, Calvin Klein®, CasaModa®, Cuisine de France®, Gorham®, Hoffritz(®, International Silver®, Joseph Abboud™, Kamenstein®, Kirk Stieff®, Melannco®, Nautica®, Pedrini®, Roshco®, Sabatier®, Sasaki®, Towle Silversmiths®, Tuttle®, Wallace® and Vasconia®.
It may be quite awhile before they are back.
June 22nd, 2008, 01:28 AM #4
A quick (takes a few seconds) and dirty technique I'm starting to use to discover possible problems with a merchant is to check it on google trends. Major brand name merchants will show a graph. Downtrends on their graph might mean trouble.
Of course this doesn't reveal affiliate-only issues, but does give a clue of traffic & customer problems...
June 22nd, 2008, 02:00 AM #5
Thanks, simcat, that looks like a valuable tool for affiliates.
June 23rd, 2008, 06:32 PM #6
Well, I just got back after being out most of the day, and lo and behold I see a really nice Mikasa sale come up on LS. So, I checked a few of my links, and it seems that all of their products are miraculously back in stock today.
Must of been a hell of a big truck pull into that warehouse this morning.
p.s. no response yet from the email I sent yesterday when I first saw the problem.
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