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  1. #1
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    the term "mid-tier" affiliates

    In the CJU thread you poated that you met a large number of "mid-tier" affiliates at CJU.

    El Jefe took exception to that term.

    Who are these people and what do they do for a merchant?

  2. #2
    ABW Ambassador Andy's Avatar
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    Lotsa luck getting a straight answer out of him...

    Andy

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  3. #3
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    I found a February 2000 article on clickz that defined them as the folks making "a few hundred dollars in monthly commissions"

    and a 1999 article reads:
    "Next, there's a broad middle-tier of affiliates, consisting of smaller sites with hundreds of thousands of customers. A merchant might have several hundred affiliates in this class. Merchants typically subdivide the middle tier into groups, by demographic, vertical market, or other criteria. Merchants use these categories to set up promotions for groups of mid-tier affiliates -- a flower merchant could create a "get well" bouquet promotion for health sites and romantic promotions for dating sites. Merchants can then analyze the relative effectiveness of categories of sites."

    I guess that it is not a new term.
    What does it mean in 2003?

    Big Daddy Smokes
    Real American Tobacco
    FAST Shipping
    Residual Income
    Lifetime Accounts
    http://www.bigdaddysmokes.com/recruit2.html
    affmgr@bigdaddysmokes.com

  4. #4
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    Looks like Wayne has been busy in another thread today.

    I have always called these people my "core group".
    It's almost 2004 and I' say their monthly commissions from all programs would be between $1000 and $5000.

  5. #5
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    Merchant and Adam,

    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> the term "mid-tier" affiliates

    In the CJU thread you poated that you met a large number of "mid-tier" affiliates at CJU.

    El Jefe took exception to that term.
    <HR></BLOCKQUOTE>

    Correct Adam. Middle-Tier or "mid-tier" is a pretty old term. It usually means an affiliate who is productive but not quite at super-affiliate status. Today's middle-tier is where tomorrow's super affiliates come from.

    There is nothing wrong with being a mid-tier affiliate. Naturally classification varies from merchant to merchant to merchant.

    For example if I make $500/mo for MerchantX I still might be an A-Tier affiliate making over $25,000 in aggregate.

    There are several classification tiers used by different people. In general I use.

    a) Non Actives or No Peformance (Zilch)

    b) Onesy-Twosey's (One-two sales a month)

    c) Middle-Tier

    d) Super Affiliate

    e) Strategic Partner


    I would say $1000-$5000 a month in aggregate is "mid-tier" in terms of the big picture. Maybe as high as 10k a month.

    "Core group" is ok- Linkshare classifies the middle-tier as "core producers". I guess that sounds nicer.

    The middle tier is very valued by most programs as acquisition payouts tend to be lower then what is needed to hook large affiliates interests. Nothing wrong with being "middle-tier" it is better then 90% of affiliates.


    regards,
    Wayne

    Wayne Porter
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  6. #6
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Lotsa luck getting a straight answer out of him...

    Andy
    <HR></BLOCKQUOTE>

    Does this board have an "ignore" feature?

    -wayne

  7. #7
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> I would say $1000-$5000 a month in aggregate is "mid-tier" in terms of the big picture. Maybe as high as 10k a month.
    <HR></BLOCKQUOTE>

    Would that be how much I am making or how much I am making for the merchant?

    Vicki

    If you lose respect for the squirrels
    you will have problems during the running... eds

  8. #8
    Content $ Queen Ebudae's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> acquisition payouts tend to be lower then what is needed to hook large affiliates interests <HR></BLOCKQUOTE>

    lol, and can you explain this too?

    Thanks,

    Vicki

    If you lose respect for the squirrels
    you will have problems during the running... eds

  9. #9
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    Vicki,

    That would be overall- 5-10k is mid-tier. Over that on a consistent level and you are pushng Super-A status.

    question 2
    In short you can pay mid-tier affiliates less. Usually that is.

    -wayne

    Wayne Porter
    V.P. Product Development
    AffTrack LLC.
    http://www.afftrack.com
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  10. #10
    ABW Ambassador Andy's Avatar
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    @ Wayne: <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> Does this board have an "ignore" feature? <HR></BLOCKQUOTE>


    Knock yourself out trying to find it.

    Really.

    Andy

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  11. #11
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by Vicki:
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> I would say $1000-$5000 a month in aggregate is "mid-tier" in terms of the big picture. Maybe as high as 10k a month.
    <HR></BLOCKQUOTE>

    Would that be how much I am making or how much I am making for the merchant?

    Vicki

    If you lose respect for the squirrels
    you will have problems during the running... eds<HR></BLOCKQUOTE>

    That would be the amount of checks YOU receive in a calendar month on a consistent basis

    two years and counting.... nothing much has changed... commissions stolen daily... billions of impressions served...

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