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  1. #1
    Newbie
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    June 8th, 2008
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    extra low ctr
    Hi

    I have a direct linking campaign on AW (using merchant landing page on my own domain via iframe)

    I run for 2 days - av pos is 6.9 and ctr 0.12!

    I have great segmentation to adgroups and good ads.

    All keywords are great or good QS

    Is there anything I can do to increase ctr, except of increasing bids?

    Could anyone advise me on good strategies to launch campaigns in competitive markets?

    Thanks

  2. #2
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    January 18th, 2005
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    Winter Park, FL
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    6,930
    The iframe will kill your quality score as soon as G gets around to visiting you.

    Also, iframes are often prohibited in merchants terms.

    And, I'm guessing, nobody's chatting with you here much because when we see "iframe", we generally think things like... scammer, cheater, idiot, etc... Don't use iframes to try and fool your advertising partners. There is almost no reason to use them, I suggest you (and all affiliates) drop their use altogether.

    As for your low ctr, there's so many things that it would take to discuss this further - are you using the content network, how are you mixing it in, using text ads only, match type bid stratification, dayparting, geotargeting, keywords in ad titles, are you competing with the merchants own ppc and on and on and on... either post more details or ask more specific questions and you're more likely to get good answers here.

    Good luck to you!

  3. #3
    Newbie
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    June 8th, 2008
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    Thanks Donuts,

    I agree with your remark on the iframe - I am using this method for test period only, to get to know the offer and its potential.

    The campaign is extra focused:
    1.I'm using only google search (no search partners).
    2.Using text ads only
    3.Bidding 30% more on exact and phrase
    4.Targeted at US only
    5. 24 hours a day though...
    6. Have many small adgroups. Ads are focused on relevant keywords (title + two desc lines + display url - all include adgroup relevant keywords).

    My guess is that CTR is so low because the average pos is low. But then again, for position of 6.9 CTR of 0.12 is too low and doesnt make sense. Or does it?

    Anyhow, I doubled all bids. Will see if it makes impact.
    Maybe the best way to launch competitive campaigns is by spending lot's of cash to begin with and grow CTR, and then drop all words that don;t convert?

    ps "just to make sure" questions: impressions increase only when ad shows, right? I mean, if position is 12, then impressions count only when ppl click on second results page, right? And... if position is > 8, it means second page?

  4. #4
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    January 18th, 2005
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    6,930
    Quote Originally Posted by nator
    I agree with your remark on the iframe - I am using this method for test period only, to get to know the offer and its potential.
    Your account maintains a history forever, keeping an iframe is likely to damage you badly. I strongly suggest you ditch is asap.

    Quote Originally Posted by nator
    My guess is that CTR is so low because the average pos is low. But then again, for position of 6.9 CTR of 0.12 is too low and doesnt make sense. Or does it?
    It's not so simple to know, it depends on too many factors. It does low, but given that you're competing with others, there's not a firm thumbrule, it must be inspected in the grander scheme of things around it.

    Quote Originally Posted by nator
    Anyhow, I doubled all bids. Will see if it makes impact.
    Generally, when things are confusing a user, it's a bad idea to double your bids. Use great caution here AND MAKE SURE YOU'RE USING DAILY SPENDING LIMITS to protect yourself.

    Quote Originally Posted by nator
    Maybe the best way to launch competitive campaigns is by spending lot's of cash to begin with and grow CTR, and then drop all words that don;t convert?
    I prefer a softer approach, like when you meet someone special... watch things carefully, pay great attention to all that happens, waltz in lightly, don't stomp in. Choose your words wisely, don't just flash your cash. Spending money to grow your ctr isn't particularly wise, spend time instead writing many good ads. Effort beats money as an introducer. And a rifle (exact match on a small scale) beats a shotgun as well.

    Quote Originally Posted by nator
    ps "just to make sure" questions: impressions increase only when ad shows, right? I mean, if position is 12, then impressions count only when ppl click on second results page, right? And... if position is > 8, it means second page?
    Yes, imps are imps. But people can customize their serps, so again, it's not as simple as saying position > 8 is always page 2... G juggles things around dynamically, so your average position may look fairly stable, but there's a wide variety that goes into that average. Scan your reports and site logs and look for negative keywords to apply - that will lower your imps where you don't want them, raising your ctr.

    2 things worth repeating... ditch the iframe, set spending limits tightly.

    Saturday maintenance at G coming... means your hands are off the steering wheel for a good part of the day's heaviest traffic... learning to ride a bike with no hands is fun, but when the handlebars have been removed, it can get ugly... and bloody...

  5. #5
    Newbie
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    Thanks for all the advice!

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