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Thread: Baseball Rampage / Softball Rampage PPC Policy - Updated 4/29/10

  1. #1
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    Baseball Rampage / Softball Rampage PPC Policy - Updated 4/29/10
    Again...about the same as AC Lens with a few changes for the industry. Let me know if you have questions.

    Bob
    bdrumm at baseballrampage.com

    PS - Found here: http://www.baseballrampage.com/ppc.asp or here: http://www.softballrampage.com/ppc.asp

    -------------------------------------------------------
    Baseball Rampage / Softball Rampage Pay Per Click (PPC) Bidding Rules

    1. Allowed Search Engines

    a. Bidding is allowed on Google, Yahoo, and MSN with a few restrictions listed herein.

    b. Bidding on Ask, FindWhat, and other search engines is permitted with no restrictions on Baseball Rampage / Softball Rampage terms.

    c. Clause 3. below (Competitor Terms) in the PPC Policy must be followed on all Pay Per Click search engines and advertisements.

    2. Baseball Rampage / Softball Rampage and Manufacturer Trademarks

    a. Affiliates may not bid on Baseball Rampage / Softball Rampage trademark terms on Google, Yahoo, and MSN.

    b. There are no trademark restrictions on other Pay Per Click search engines including ASK, Find What, etc.

    c. Affiliates MAY NOT use www.baseballrampage.com or www.softballrampage.com in the display URL at any PPC search engine. Alternative spellings of our domain name are also not permitted. Such misspellings include but are not limited to www.baseballrampages.com, www.baseball-rampage.com, www.baseballrampage.net, www.softballrampages.com, www.softball-rampage.com, etc. See Direct Linking policy below (section 4) for additional information.

    d. Affiliates are permitted to use Baseball Rampage / Softball Rampage trademarks in the URL to the right of domain in the display URL. Example: www.yoursite.com/baseballrampage or www.yoursite.com/softballrampage.

    e. Affiliates may not include "Official Site" or make representations that your advertisement is Baseball Rampage / Softball Rampage in anyway.

    f. Affiliates may not bid on Baseball Rampage / Softball Rampage + "term" on Google, Yahoo, and MSN. Example "Baseball Rampage coupons", "Baseball Rampage coupon codes", "Softball Rampage Coupons", "SoftballRampage.com Coupon Codes", etc.

    g. You may bid on manufacturer specific terms although some manufacturers have blocked the use of their terms on various search engines without prior permission.

    h. Baseball Rampage / Softball Rampage terms include all of the following and any potential misspellings not shown here:

    www.baseballrampage.com
    baseballrampage.com
    baseballrampage
    baseball rampage
    baseball rampages
    www.softballrampage.com
    softballrampage.com
    softballrampage
    softball rampage
    softball rampages

    3. Competitors Terms

    a. Affiliates may not bid on competitors name or trademarked terms. Such competitors include but are not limited to the the following and all possible misspellings not included:

    Baseball Express
    www.baseballexpress.com
    baseballexpress.com
    Baseball Exp
    www.baseballexp.com
    baseballexp.com
    softball.com
    Baseball Warehouse
    www.baseballwarehouse.com
    baseballwarehouse.com
    softball warehouse
    softballwarehouse.com
    East Bay
    www.eastbay.com
    eastbay.com
    sports authority
    sportsauthority.com
    dicks sporting goods
    dickssportinggoods.com

    4. Direct to Merchant / Landing Pages

    a. Direct to Merchant bidding is not permitted on Google, Yahoo, and MSN. Affiliates may not use our URL in the display URL on any PPC advertisement.

    b. Domain misspellings are not allowed in the display URL on any advertisement including but not limited to www.baseballrampages.com, www.baseballrampage.net, www.baseball-rampage.com, www.softballrampage.net, www.softball-rampage.com, etc.

    c. Affiliates bidding on Baseball Rampage / Softball Rampage trademarks may not use a landing page that includes advertisements for competitors. Example An affiliate bids on the term "baseballrampage.com". The landing page must be entirely dedicated to Baseball Rampage / Softball Rampage and must not have "other offer" type marketing verbiage showing competitor offers.

    5. Geo-Targeting

    a. Geo-Targeting is allowed on all search engines so long as all policies regarding display URL, competitor terms, and trademarks are followed.

    b. Day Parting is allowed on all search engines so long as all policies regarding display URL, competitor terms, and trademarks are followed.

    c. Geo-Targeting and day parting to avoid enforcement of the Baseball Rampage / Softball Rampage PPC Policy is strictly prohibited and grounds for immediate removal and reversal of all commissions up to 30 days prior to the date of the PPC violation.

    d. International affiliates may not use an Baseball Rampage / Softball Rampage display URL on any search engine including but not limited to www.baseballrampage.com, www.baseballrampage.co.uk, www.baseballrampage.ca, www.softballrampage.co.uk, and any related misspellings.

    6. Ad copy restrictions

    a. Truth in advertising All affiliates are required to be truthful about any advertisement representing Baseball Rampage / Softball Rampage including information related to rebates, coupons, and sales offers.

    b. Do not represent your advertisement as an official Baseball Rampage / Softball Rampage endorsed advertisement or site.

    c. Minimum Advertised Price (MAP) Some manufacturers represented on BaseballRampage.com and SoftballRampage.com have a MAP policy in place. Affiliates must have correct prices listed in all advertisements at all times to avoid any conflict with these manufacturer policies.

    d. Demo Equipment In some cases, Baseball Rampage / Softball Rampage will sell "demo" equipment at discounted prices. Demo Equipment is not considered "new" by the manufacturer and does not include a full warranty like the same model equipment would in "new" condition. Affiliates may not represent "demo" equipment as new in any advertisement.

    7. Exclusions, Penalties, and Notifications

    a. Baseball Rampage / Softball Rampage reserves the right to exclude any or all of our PPC policy for individual affiliates at our sole discretion.

    b. Excluded affiliates will be required to agree via signed contract to any exclusion permitted herein. Do not assume exclusion via verbal or written communication.

    c. Affiliates will receive one warning and be given 48 business hours to comply with any PPC violations. A 2nd violation will result in termination of the affiliate relationship and may be cause for reversal of past commissions earned up to 30 days prior to the 2nd violation. See below exceptions to this policy.

    d. Affiliates found using Geo-Targeting or Day Parting features at search engines to avoid enforcement of the Baseball Rampage / Softball Rampage PPC Policy will be immediately removed from the Baseball Rampage / Softball Rampage affiliate program, have all commissions reversed up to 30 days prior to the violation date, and be immediately reported to the Affiliate Network for investigation.

    e. Affiliates found breaching the PPC Policy and Terms of Service regarding competitor terms will be immediately removed from the program, have all commissions reversed up to 30 days, and be subject to a $5,000 penalty.

    f. From time to time, Baseball Rampage / Softball Rampage may review the PPC policy for changes in the way search engines operate or changes in Baseball Rampage / Softball Rampage philosophy. Any changes made to the PPC Policy will be announced via the Baseball Rampage / Softball Rampage affiliate newsletter and posted on the Baseball Rampage / Softball Rampage website. Affiliates will be given no less than 7 business days to comply with any new PPC terms before a 1st violation will be cited on the affiliates account.

    Reporting Violations

    a. Violations of the Baseball Rampage / Softball Rampage PPC Policy may be reported to affiliates@baseballrampage.com. Please have all applicable proof in your email including but not limited to screen shots of the ad, geographical location of the ad, URL/Network tracking information, and search engine where the ad was found.

    Updated 4/30/2010
    Last edited by Robert Drumm; April 29th, 2010 at 01:47 PM. Reason: Updated 4/29/10

  2. #2
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    Nice and clear.

  3. #3
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    Quote Originally Posted by 25trees
    Nice and clear.
    Thanks...that was the whole goal.

    Bob

  4. #4
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    wow, thats a lot of restrictons. Good luck finding affilaites who can work around those conditions.

  5. #5
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    I think these terms are fair. Almost all merchants have a similar ToS and they all have plenty of affiliates.

  6. #6
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    Quote Originally Posted by harry1970
    wow, thats a lot of restrictons. Good luck finding affilaites who can work around those conditions.
    I would have to disagree. It looks much worse than it really is...to summarize:

    -Don't use BaseballRampage.com or misspellings in the display URL on Yahoo, Google, and MSN.
    -Don't bid on our competitors terms.
    -All advertisements must be truthful including prices.
    -Don't geo-target to avoid the PPC policy.

    That's about as open a PPC policy that a company can offer in my opinion.

    Bob

  7. #7
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    Hi,

    I have few more questions on the PPC policy. I am in the process of having our PPC policy made and I have few doubts.Just wanted to know the advantages and disadvantages of the following prohibitions.

    1 Prohibiting the affiliates from using the merchants name in the display url
    2 Prohibiting the use of merchants name and trademark on adcopy
    3 Prohibiting direct linking
    4 Prohibiting from using the word "official store" and "official site" in the search ad campaigns
    5 Prohibiting them from distributing the links to other affiliates in their own network
    6 Prohibiting from using Coupon Code, % or the sale price in the SEM

    Cheers

  8. #8
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    Hi Sueyep,

    Here's my opinion on the positives and negatives:

    Quote Originally Posted by Sueyep
    1 Prohibiting the affiliates from using the merchants name in the display url
    We allow our affiliates to use our name in the display URL so long as it's something like this: www.mysite.com/baseballrampage. I see no problem with allowing it because most likely their site will be set up to include our name in the URL. The only reason I can see restricting it's use would be if you're hyper sensitive to the use of your brand and trademarks.
    Quote Originally Posted by Sueyep
    2 Prohibiting the use of merchants name and trademark on adcopy
    Again, hyper sensitive companies who want full control of their brand and trademark will prohibit it. We've chosen to not allow it because we don't want to confuse a client who may think they're going to BaseballRampage.com instead of an affiliate site.
    Quote Originally Posted by Sueyep
    3 Prohibiting direct linking
    We don't allow this because we do our own PPC. If you're looking to use affiliates as PPC or have no problem with affiliates overwriting your own PPC ads then this isn't really an issue.
    Quote Originally Posted by Sueyep
    4 Prohibiting from using the word "official store" and "official site" in the search ad campaigns
    Since we don't allow direct linking, the visitor would be landing on a page that isn't our website so it's not the "official site" or "official store". I suppose if we allowed direct linking, this would not be an issue.
    Quote Originally Posted by Sueyep
    5 Prohibiting them from distributing the links to other affiliates in their own network
    In a sub-affiliate relationship you have no control over who is promoting you. I'm sure there's many positives but the negatives can be major negatives so we don't allow it.
    Quote Originally Posted by Sueyep
    6 Prohibiting from using Coupon Code, % or the sale price in the SEM
    We do allow the term "coupon code" or sale prices in SEM. A coupon site offers coupons so there shouldn't be any reason they can't say "Baseball Rampage Coupon Codes" or other various terms. Again hyper sensitive companies probably don't want it. You also have those who don't want coupon sites ranking high for their terms costing in both commission and a discount from a client who most likely has shopped with you, or will shop with you.

    Restricting the use of sale price is even worse. As long as they're promoting an accurate price, I don't see why anyone would want to stop someone from advertising a Widget at $19.99.


    Hope that helps. Good luck to you.

    Bob

  9. #9
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    Hi Robert Drumm,

    Thanks for answering all my queries, it was definitely of great help.Now I am clear and would now go ahead and have our policy done as per our company's requirements.I understand that PPC policy vary from merchant to merchant.

    Great insight,thanks once again.

    Cheers

  10. #10
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    Your welcome. Good luck with the program.

    Bob

  11. #11
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    Similar to AC Lens, we've been forced to discontinue the use of Baseball Rampage / Softball Rampage branded terms due to excessive violations. Everything else is the same.

    Let me know if you have questions.

    Bob

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